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Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
by Luis Espada
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
by Luis Espada
Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.
by Luis Espada
Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.
by Luis Espada
John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.
by Luis Espada
Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.
by Luis Espada
Browser-based AI agents face legal obstacles beyond technical challenges. Terms of service and platform control measures block autonomous booking despite capable technology.
by Luis Espada
Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.
by Luis Espada
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
by Luis Espada
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.
IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.
BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
by Luis Espada
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
by Luis Espada
Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.
by Luis Espada
Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.
by Luis Espada
John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.
by Luis Espada
Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.
by Luis Espada
Browser-based AI agents face legal obstacles beyond technical challenges. Terms of service and platform control measures block autonomous booking despite capable technology.
by Luis Espada
Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.
by Luis Espada