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Data   -   Jun 19, 2024 Teads launches Carbon Reduction program to help advertisers minimize campaign emissions
Teads' Carbon Reduction program

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

by Luis Rijo
Video   -   Jun 19, 2024 Magnite's SpringServe powers video ads for YTV's on-demand services in Japan
ytv MyDo!

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

by Luis Rijo
Video   -   Jun 19, 2024 Streaming takes center stage in Nielsen's May 2024 Gauge™ report
Streaming takes center stage in Nielsen's May 2024 Gauge™ report

Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

by Luis Rijo
Video   -   Jun 19, 2024 Nielsen revamps The Gauge Mexico to offer more precise streaming measurement
Nielsen revamps The Gauge Mexico to offer more precise streaming measurement

Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

by Luis Rijo
Data   -   Jun 19, 2024 Microsoft Clarity and HubSpot now integrated
Microsoft Clarity on HubSpot

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

by Luis Rijo
Data   -   Jun 19, 2024 GA4 Update: View remarketing audience sizes directly in GA
Audience Sizes in GA4

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

by Luis Rijo
Data   -   Jun 19, 2024 Oracle to shut down advertising products and services by September 2024
Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

by Luis Rijo
Social   -   Jun 19, 2024 Snap introduces new AR Features powered by GenAI
Snap introduces new AR Features powered by GenAI

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

by Luis Rijo
Teads' Carbon Reduction program
Data   -   Jun 19, 2024 Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

by Luis Rijo
Featured Articles 8 Articles
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Data   -   Jun 19, 2024 Teads launches Carbon Reduction program to help advertisers minimize campaign emissions
Teads' Carbon Reduction program

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

by Luis Rijo
Video   -   Jun 19, 2024 Magnite's SpringServe powers video ads for YTV's on-demand services in Japan
ytv MyDo!

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

by Luis Rijo
Video   -   Jun 19, 2024 Streaming takes center stage in Nielsen's May 2024 Gauge™ report
Streaming takes center stage in Nielsen's May 2024 Gauge™ report

Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

by Luis Rijo
Video   -   Jun 19, 2024 Nielsen revamps The Gauge Mexico to offer more precise streaming measurement
Nielsen revamps The Gauge Mexico to offer more precise streaming measurement

Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

by Luis Rijo
Data   -   Jun 19, 2024 Microsoft Clarity and HubSpot now integrated
Microsoft Clarity on HubSpot

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

by Luis Rijo
Data   -   Jun 19, 2024 GA4 Update: View remarketing audience sizes directly in GA
Audience Sizes in GA4

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

by Luis Rijo
Data   -   Jun 19, 2024 Oracle to shut down advertising products and services by September 2024
Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

by Luis Rijo
Social   -   Jun 19, 2024 Snap introduces new AR Features powered by GenAI
Snap introduces new AR Features powered by GenAI

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

by Luis Rijo
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