Announcement
Display   -   Jun 13, 2024 DV360 unveils new Insertion Order Objectives
DV360

Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

by Luis Rijo
Data   -   Jun 13, 2024 Google AdSense increases reporting thresholds for Custom Channels and Search Styles
Reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

by Luis Rijo
Data   -   Jun 12, 2024 Oracle exits advertising business after years of decline
Grapeshot, a company Oracle acquired in 2018, is a significant player in providing contextual targeting segments

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

by Luis Rijo
Social   -   Jun 12, 2024 DoubleVerify offers first-ever measurement and verification tools for Reddit Ads
Reddit Ads

DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.

by Luis Rijo
Data   -   Jun 12, 2024 Safari 18 Beta enhances Web App experience on Mac
Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

by Luis Rijo
Video   -   Jun 12, 2024 CTV Ads to get unique IDs for better measurement and consumer experience
CTV Ads to get unique IDs for better measurement and consumer experience

This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

by Luis Rijo
Social   -   Jun 12, 2024 Skype introduces Fun AR Lenses powered by Snap
Fun AR Lenses

This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.

by Luis Rijo
Data   -   Jun 11, 2024 Google Analytics 4 now allows importing custom event data
GA4: importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

by Luis Rijo
DV360
Display   -   Jun 13, 2024 DV360 unveils new Insertion Order Objectives

Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9684 Articles
Display   -   Jun 13, 2024 DV360 unveils new Insertion Order Objectives
DV360

Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

by Luis Rijo
Data   -   Jun 13, 2024 Google AdSense increases reporting thresholds for Custom Channels and Search Styles
Reporting thresholds for Custom Channels and Search Styles

The update specifies that the minimum reporting thresholds will apply to ten specific click-derived metrics.

by Luis Rijo
Data   -   Jun 12, 2024 Oracle exits advertising business after years of decline
Grapeshot, a company Oracle acquired in 2018, is a significant player in providing contextual targeting segments

This marked a significant shift for the software giant, which had previously invested heavily in building an ad tech presence.

by Luis Rijo
Social   -   Jun 12, 2024 DoubleVerify offers first-ever measurement and verification tools for Reddit Ads
Reddit Ads

DoubleVerify's measurement solutions are now available for all Reddit ad formats, including image ads, video ads, free-form text ads, and carousel ads.

by Luis Rijo
Data   -   Jun 12, 2024 Safari 18 Beta enhances Web App experience on Mac
Web App experience on Mac

This builds upon the foundation laid in macOS Sonoma (released in 2023), which introduced the ability to add any website to the Dock and launch it as a web app.

by Luis Rijo
Video   -   Jun 12, 2024 CTV Ads to get unique IDs for better measurement and consumer experience
CTV Ads to get unique IDs for better measurement and consumer experience

This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

by Luis Rijo
Social   -   Jun 12, 2024 Skype introduces Fun AR Lenses powered by Snap
Fun AR Lenses

This integration leverages Snap's popular Camera Kit SDK, the same technology that powers AR experiences in Microsoft Teams, SwiftKey, and Flip.

by Luis Rijo
Data   -   Jun 11, 2024 Google Analytics 4 now allows importing custom event data
GA4: importing custom event data

Google Analytics 4 (GA4) now lets you import and analyze event data you collect outside of GA4 for a more comprehensive view.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.