Social Featured Reddit launches SMB Micro-Certification for mastering Reddit Ads This program is designed to equip small and medium-sized businesses (SMBs) with the knowledge and skills necessary to run successful advertising campaigns on the Reddit platform.
Data Apple revamps Developer Forums to enhance support and community Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).
Data Looker Studio updates: new features and community migration The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.
Audio Featured Acast partners with Nomono to offer discount on portable audio recording device Acast, a leading independent podcast company, this week announced a new partnership with Nomono, a developer of audio recording and collaboration tools. This collaboration aims to provide Acast podcasters with a discount on professional audio equipment.
Data Featured PubMatic and Adsquare partner to enhance omnichannel campaign targeting PubMatic this week announced a new data collaboration with Adsquare, a location intelligence data platform. This partnership aims to improve omnichannel campaign targeting capabilities for advertisers.
Retail Featured Amazon DSP expands Line Item Moderation to more countries Amazon DSP this week announced the expansion of its line item moderation feature to include four new countries: India (IN), Sweden (SE), United Arab Emirates (AE), and Netherlands (NL).
Data Cloudflare retires Page Rules This change will be phased in over the next 18 months, with a complete shutdown of creating new Page Rules for all accounts by January 6, 2025. Existing Page Rules will be automatically migrated to Cloudflare's new "Rules" features throughout 2025.
Data Featured The Disappearing Web: a study highlights loss of online content The study, titled When Online Content Disappears, analyzes website snapshots collected between 2013 and 2023 to estimate the volume of webpages no longer accessible.
Search Google Search: Last-Modified Date in Sitemaps still considered a signal for activity According to his comments on LinkedIn, Google Search Console still considers the last-modified date as a signal for website activity, even though it is not the sole determinant of crawl frequency.
Social Bluesky launches DMs Bluesky, the decentralized social media protocol, today launched direct messaging (DM) functionality within its platform. This feature allows users to send private, one-on-one messages directly through the Bluesky app or website.
Retail Featured Google to release new AI Tools for retailers These tools focus on creating a richer brand experience for online shoppers, with an emphasis on improved visual content and deeper brand storytelling.
Retail Featured Retail Media Networks: Promising engagement despite viewability challenges The findings, based on an analysis of over one trillion impressions from 2023, suggest that RMNs offer advantages in terms of brand suitability, ad fraud, and user engagement, despite some challenges with ad viewability.
Search Featured Google Web Filter: A guide to search engine text-only results This filter, known as the Web filter, removes additional elements often displayed on Google search engine results pages (SERPs) such as knowledge panels, AI overviews and image carousels.
Data Featured Teads: Nearly half of ad impressions handled are already cookieless Teads, a global advertising technology company, offers a unique perspective: according to them, nearly half of all ad impressions they currently handle are already cookieless.
Social Facebook announces updates to Graph API v20.0 and Marketing API v20.0 Facebook (now Meta) yesterday released the version 20.0 of both Graph API and Marketing API, introducing several changes for developers integrating with Facebook's advertising and analytics platforms.
Video Featured YouTube enhances transparency in Yellow Icon appeals with timestamp feedback YouTube today announced that it is rolling out timestamp feedback for yellow icon appeals submitted via the Self-Certification process.
Search Google Ads Editorial Policy: Updated for Clarity Google yesterday updated its Google Ads Editorial Policy. This update focused on improving the clarity and readability of the policy document, with no changes made to the actual enforcement scope.
Data Featured Google Marketing Live: AI Revolutionizes Ad Creation, Shopping Experiences, and Audience Targeting Google today hosted its annual Google Marketing Live event, showcasing the latest advancements in advertising technology powered by Artificial Intelligence (AI).
Data Featured GA4 Update: Export Data directly to Google Sheets Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.
Data Featured Amazon Marketing Cloud unveils high value audiences solution Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.
Search Featured No Option to Disable Google AI Overviews in Search Results Some users have expressed a desire to disable this feature, citing a preference for seeing only traditional search results.
Data Featured Copilot+ PCs: Microsoft unveils a new era of AI-Powered Computing These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.
Data Featured IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.
Data Featured Apple and Google collaborate on unwanted Tracking Alerts for Mobile Devices This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.
Display Featured Apple News+ expands entertainment options with new Spelling Game and Offline Mode Apple this month announced two new features for Apple News+ subscribers: Quartiles, a daily original spelling game, and Offline Mode, allowing access to personalized content without an internet connection.
