Display Featured Display Advertising: from direct buys to real-time bidding Explore the transformation of display advertising, from early direct sales to complex real-time auctions and exchanges.
Search Featured Google Trends unveils advanced features for enhanced data analysis Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.
Search Featured Google senior analyst debunks link quantity myths in SEO practices John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.
Search Featured Google updates Organization Markup Usage in Search Results Google clarifies how organization markup influences search results, impacting logos and disambiguation.
Display Amazon DSP expands conversion modeling to account for off-Amazon campaign results Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.
Display Featured DV360: Flight ASAP pacing to be removed in November 2024 Flight ASAP pacing to be removed at the insertion order level in November 2024.
Data Featured YouTube auto-tagging to be enabled by default for DV360 New trafficking updates to affect digital advertisers in September 2024.
Audio Triton Digital partners with NOVA Entertainment Triton Digital's Sounder technology enhances NOVA's audio portfolio with advanced targeting and brand safety features.
Data Featured Google to roll out Enhanced Attribution across Marketing Platform Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.
Data Meta unveils RETINAS: server fleet sustainability metrics Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.
Social Featured Snapchat launches School Communities Snapchat introduces School Communities, allowing students to connect with classmates and share content within verified groups.
Video Featured Google introduces Partnership Ads New advertising format enables brands to leverage creator content across marketing campaigns.
Video Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.
Data Google unveils custom Gems and Imagen 3 for enhanced AI interactions Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.
Search Google unveils AI-powered travel tools to enhance vacation experiences Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.
Data InfoSum and Choreograph collaborate to enhance data-driven advertising InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.
Video Hispanic Americans embrace CTV: 78% prefer streaming LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
Search Featured Yelp sues Google alleging monopoly abuse in local search market Yelp sues Google over monopolistic practices in local search, claiming anticompetitive conduct stifles competition and consumer choice.
Data Google Tag Manager introduces new Consent Mode Override Setting Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.
Data Circana expands media measurement capabilities with strategic acquisitions Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.
Audio UK Podcast landscape shifts: Joe Rogan leads, new shows Rise in Q2 2024 Edison Research reveals top 25 UK podcasts for Q2 2024, highlighting shifts in listener preferences and new entrants.
Display Featured Taboola expands AI-powered bidding tool to all advertisers, boosting conversions Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.
Social TikTok's uncertain future reshapes retail strategies and consumer behavior New report reveals retailers' unpreparedness for potential TikTok ban, highlighting shifts in consumer behavior and advertising plans.
Social Featured Bluesky rolls out anti-toxicity features to enhance user experience Bluesky introduces new features to combat toxicity, including quote post detachment, reply hiding, and notification filters.
Video Comscore and FreeWheel partner to enhance privacy-focused CTV advertising New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.
