AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles

AI - Mar 27, 2025 Dutch regulator seeks input on meaningful human intervention in algorithmic decisions

Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.

by Luis Rijo

AI - Mar 27, 2025 Zeta Global introduces AI agent studio with agentic workflows

Zeta Global's AI Agent Studio architecture with interconnected agents and workflow example for marketing automation.

Marketers gain new automation capabilities through interconnected AI systems.

by Luis Rijo

Search - Mar 18, 2025 Misinformation triggers Reddit stock chaos in AI partnership confusion

Stock chart showing Reddit (RDDT) shares spiking to $142 before plunging on March 17 after false new Google partnership news.

Erroneous report exposes market vulnerability to tech partnership news and AI influence.

by Luis Rijo

AI - Mar 16, 2025 The Trade Desk's Kokai platform faces challenges amid executive departure

LinkedIn post from Bill Simmons announcing his departure from The Trade Desk

How AI integration and platform transitions are reshaping digital advertising technology landscape.

by Luis Rijo

AI - Feb 21, 2025 Trade Desk's strategic shift raises questions about agency relationships

Major ad tech platform pivots to direct brand partnerships amid transparency concerns and platform fee scrutiny.

by Luis Rijo

AI - Feb 16, 2025 Idiocracy's dystopian predictions materializing faster than expected

In the image, Luke Wilson, star of Idiocracy, poses on yellow background wearing anti-brain shirt, suggesting devolution.

Mike Judge reveals how his 2006 satire movie about societal decline through automation proves prophetic in AI era.

by Luis Rijo

AI - Feb 14, 2025 Google adds cross-chat memory capabilities to Gemini Advanced

Memory cards visualize chat history retention in Gemini, showing gradual fade from today to past conversations.

Google enhances Gemini AI with memory features for paying subscribers, enabling contextual responses across conversations.

by Luis Rijo

AI - Feb 14, 2025 Adobe expands video AI capabilities with new Firefly app

Adobe Firefly's Generate Video debuts with stormy lighthouse demo, showcasing AI-powered video creation tools

Adobe launches a Firefly app for generating images, vectors and videos with professional tools for ideation and production.

by Luis Rijo