AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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DOOH - Feb 05, 2025 Broadsign debuts AI tool for out-of-home ad creative approvals

Broadsign AI assistant interface shows automated categorization of OOH ads with airline and hotel creatives

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

by Luis Rijo

AI - Feb 01, 2025 Grounding with Bing Search enhances Azure AI Agent Service

Microsoft integrates real-time web data to improve AI decision-making and accuracy.

by Luis Rijo

AI - Jan 30, 2025 US Copyright Office clarifies AI-generated content rules

New report outlines copyright rules for AI-generated works, focusing on human authorship.

by Luis Rijo

Data - Jan 29, 2025 IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

by Luis Rijo

AI - Jan 27, 2025 New IAB playbook explores ethical generative AI adoption in advertising industry

IAB. Illustration shows AI prompt engineering workflow for advertising, with data analytics and content integration

Interactive Advertising Bureau releases comprehensive guide detailing responsible implementation of AI tools for advertising.

by Luis Rijo

AI - Jan 26, 2025 Ai and digital channels emerge as top priorities in 2025 advertising outlook

Mediaocean survey reveals performance-driven paid media leads 2025 advertising priorities amid market changes

Latest report reveals 68% of marketers increasing social media spend while generative AI surpasses CTV as leading consumer trend.

by Luis Rijo

AI - Jan 26, 2025 Minnesota court rejects expert testimony tainted by AI-generated citations

Digital meets tradition: Courthouse columns blend with AI code, symbolizing justice's evolution in Minnesota case

Court excludes Stanford professor's expert testimony on deepfakes after discovering fake citations created by GPT-4 AI tool.

by Luis Rijo

AI - Jan 26, 2025 ChatGPT Tasks launches beta for automated task scheduling

OpenAI releases ChatGPT Tasks in beta, enabling automated scheduling of prompts for Plus, Pro and Team plan users.

by Luis Rijo