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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Audio   -   May 05, 2024 Understanding Light and Heavy audio listeners
Light and Heavy audio listeners

New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."

by Luis Rijo
Audio   -   May 02, 2024 Nielsen launches The Record: a look at U.S. ad-supported audio habits
Nielsen launches The Record: a look at U.S. ad-supported audio habits

This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.

by Luis Rijo
Audio   -   May 01, 2024 Full-cast Harry Potter audiobooks coming to Audible in late 2025
Full-cast Harry Potter audiobooks coming to Audible in late 2025

Over 100 actors will bring the characters of the Wizarding World to life with their voices, according to a press release from Audible.

by Luis Rijo
Audio   -   Apr 27, 2024 Canada Podcast Landscape: insights from Triton Digital's March 2024 Ranker
Canada Podcast Ranker

Triton Digital this week released its latest Canada Podcast Ranker for the March 2024 reporting period (February 26 - March 31, 2024). This data provides valuable insights for marketers looking to understand the Canadian podcast audience and optimize their strategies.

by Luis Rijo
Audio   -   Apr 23, 2024 Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization

Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.

by Luis Rijo
Audio   -   Apr 21, 2024 Taylor Swift's "The Tortured Poets Department": a masterclass in Marketing and fan engagement
The Tortured Poets Department

The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms.

by Luis Rijo
Audio   -   Apr 21, 2024 NPR's News Now remains the most downloaded and most listened-to podcast
NPR's News Now remains the most downloaded and most listened-to podcast

While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.

by Luis Rijo
Audio   -   Apr 18, 2024 Amazon Music unveils Maestro: a new AI-Powered playlist sidekick
Amazon Music unveils Maestro: a new AI-Powered playlist sidekick

Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.

by Luis Rijo
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