Amazon to acquire Wondery
Wondery is a podcast publisher network from the US, with shows including Dirty John, Dr. Death, Business Wars, and The Shrink Next Door.
Audio News
The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
Google integrates Soundcast in DV360
Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
Google provides SEO guidelines for podcasts
Podcasters can increase discoverability by optimizing the podcasts to show on Google search results.
Minute Media taps Triton Digital for audio monetization
Minute Media will use Triton’s suite of podcast technology to power the delivery, monetization, and measurement of its podcast content.
IAB Europe Digital Audio Day
Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
Triton Digital partners with Tru Optik for political audiences
Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.