Deezer now offers audiobooks for paid users, starting in Germany
Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
Audio News
The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
US radio ad spending to decline by 25% this year
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October
The majority of watchOS downloads are automated downloads and not user initiated.
Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies
Spotify partners with Riot Games consolidating the gaming audience on their platform
Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
AudioGO launches zip-code targeting and offers new users $125 off in their first campaign
AudioGO says the number of advertisers on the platform climbed 70% in the past four months.