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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 376 Articles
Audio   -   Jan 11, 2024 FOX News Audio’s The Will Cain Show Goes Live on FOX News Digital
The Will Cain Podcast

FOX News Audio’s popular podcast, The Will Cain Show, is expanding its reach with a live video component. Starting January 15th, the show will air live with video on FOXNews.com every Monday through Thursday at 12 PM/ET.

by Luis Rijo
Audio   -   Jan 10, 2024 iHeartMedia and Magnite Launch a Marketplace for Omnichannel Audio Advertising
iHeartMedia and Magnite Launch a Marketplace for Omnichannel Audio Advertising

iHeartMedia and Magnite have announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio, and podcast assets for inclusion in omnichannel programmatic media buys.

by Luis Rijo
Audio   -   Jan 09, 2024 Triton Digital integrates with Amazon Publisher Services
Triton Digital integrates with Amazon Publisher Services

Triton Digital today announced its integration with Amazon Publisher Services (APS), enabling Amazon DSP advertisers to reach a wider audience of listeners with interactive audio ads.

by Luis Rijo
Audio   -   Dec 24, 2023 Europe's podcast and audiobook subscription service Podimo secures €44M in funding
Podimo

Podimo this week secured €44 million in funding from The Danish Export and Investment Fund (EIFO), HighlandX, and Chr. Augustinus Fabrikker.

by Luis Rijo
Audio   -   Dec 23, 2023 Triton Digital U.S. Podcast Ranker for November
Triton Digital U.S. Podcast Ranker for November

SiriusXM Podcast Network held onto its position as the #1 Sales Network, with an average of 43.7 million downloads and 13.2 million listeners each week. Wondery retained its #2 spot with an average of 27.1 million downloads and 7.5 million listeners, followed by Audacy Podcast Network.

by Luis Rijo
Audio   -   Dec 16, 2023 Spotify to continue service in Uruguay
Spotify to continue service in Uruguay

Spotify this week announced it will continue to operate in Uruguay, despite recent changes to music copyright law. The company made the decision after the Uruguayan government clarified that the new law would not require Spotify to pay additional fees to local rightsholders.

by Luis Rijo
Audio   -   Dec 09, 2023 Google Migration Tool for Google Podcasts listeners
YouTube Music

Google this week announced a migration tool enabling Google Podcasts listeners in the US to migrate their subscriptions to YouTube Music or export them for use in other podcast apps. The tool is expected to be released in the coming weeks.

by Luis Rijo
Audio   -   Dec 04, 2023 Spotify Layoffs: Music Streaming Giant to Cut 17% Workforce
Spotify Layoffs: Music Streaming Giant to Cut 17% Workforce

In a significant move to reduce costs and streamline operations, Spotify CEO Daniel Ek today announced a companywide layoff of approximately 17% of the workforce. This decision will impact roughly 1,500 employees across various departments and locations.

by Luis Rijo
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