Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 377 Articles

Audio - Jul 21, 2021 Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters

Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.

by Luis Rijo

DOOH - Jul 19, 2021 Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

by Luis Rijo

Audio - Jul 13, 2021 Deezer Free is now available on Google Home, with ads

Deezer Free on Google Home is available in Australia, Canada, France, Germany, Italy, Mexico, Spain, the UK and in the US.

by Luis Rijo

Audio - Jul 12, 2021 Spotify expands Audience Network to Australia, Canada, and the United Kingdom

Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom.

by Luis Rijo

Audio - Jul 11, 2021 5 in 7 Irish adults are listening digital audio weekly

The study was carried out by Red C Research in June 2021.

by Luis Rijo

Audio - May 31, 2021 Apple to launch paid podcasts in June

Apple podcasts will have free, freemium and paid podcasts, starting next month.

by Luis Rijo

Audio - Apr 11, 2021 Clubhouse launches a program to pay creators

Clubhouse Creator First program will provide selected creators with a monthly stipend.

by Luis Rijo

Audio - Mar 01, 2021 iHeartMedia starts reporting podcasting business separately

iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.

by Luis Rijo