Deezer audio ads now available via Triton Digital
Deezer audio ads are now available via Triton's audio SSP, Yield-Op.
Audio News
The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
New Safari 12 prevents tracking from social media and is suppressing retargeting
On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.
Pandora to acquire AdsWizz for $145 million in cash and stock
Pandora announced last week that will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, says the company, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities.
Google Assistant on more than 400 million devices in 2017
Google announced yesterday that achieved the 400 million devices with Google Assistant installed in 2017.
Voice Search Guidelines revealed by Google for the first time
Search Speech Guidelines are similar to the Search Quality Rating Guidelines, but Google Assistant needed to have “its own guidelines in place, as many of its interactions utilize what is called “eyes-free technology,” when there is no screen as part of the experience.”