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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Jan 24, 2023 Blubrry Podcasting integrates Auphonic to offer audio mastering
Audio Mastering

Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.

Audio   -   Jan 23, 2023 PRISA’s audio ad revenue grows 43% in 2022
PRISA’s audio ad revenue grows 43% in 2022

PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.

Podcast Listener Snapchot
Audio   -   Jan 30, 2023 Podcast downloads increased 20% in 2022

Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

by Luis Espada
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Audio   -   Jan 30, 2023 Podcast downloads increased 20% in 2022
Podcast Listener Snapchot

Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

by Luis Espada
Audio   -   Jan 24, 2023 Blubrry Podcasting integrates Auphonic to offer audio mastering
Audio Mastering

Blubrry Podcasting last week integrated Auphonic, offering now audio mastering during the publishing process. Blubrry is offering a 30-day free trial for any hosting customer to try Media Mastering, starting Jan. 19. After this trial, it will be an additional monthly fee.

by Luis Espada
Audio   -   Jan 23, 2023 PRISA’s audio ad revenue grows 43% in 2022
PRISA’s audio ad revenue grows 43% in 2022

PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.

by Luis Espada
Audio   -   Jan 18, 2023 New HomePod (2nd generation)
HomePod

Apple today launched the second generation of the HomePod, for $299 or €349. HomePod is the smart speaker integrated into the Apple ecosystem, and packed with the personal assistant Siri.

by Luis Espada
Audio   -   Jan 11, 2023 Apple Podcasts Subscriptions supported by Triton Digital
Apple Podcasts Subscriptions in Triton Digital

This feature enables creators to authorize Omny Studio to deliver free and subscriber episodes to Apple Podcasts on their behalf.

by Luis Espada
Display   -   Dec 24, 2022 Google updates policies leading to advertiser and partner account suspensions in DV360
DV360

Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.

by Luis Espada
DOOH   -   Jun 03, 2022 Audio-Out-of-Home Vibenomics raises $12.3 million in new funding
Vibenomics

Vibenomics delivers music, messaging and programmatic audio ads.

by Luis Espada
Audio   -   May 26, 2022 22% of podcasts are available on YouTube, Podtrac finds
22% of podcasts are available on YouTube

Podtrac this week released a study covering the top 250 measured podcasts. The study found that 22% (54 podcasts) posted full video episodes on YouTube, and 11% (29 podcasts) posted audio only episodes on YouTube. 63% of top audio weekly podcasts post inconsistently or not at all to YouTube, even

by Luis Espada
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