Audio

Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.

iHeartMedia and WPP this month launched Project Listen to develop insights, planning and creative capabilities in audio.

Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.

Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.

MCOT Public Company Limited (MCOT), one of Thailand’s leading public radio and television broadcasters, this month selected Triton Digital for monetization of its digital audio and podcast content.

IAB and PwC US this month released a study forecasting $1 Billion in revenue for the podcast ad market in 2021, in the US.

Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.