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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Deezer audio ads are now available via Triton's audio SSP, Yield-Op.
On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.
Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.
by Luis Espada
Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.
by Luis Espada
Deezer audio ads are now available via Triton's audio SSP, Yield-Op.
by Luis EspadaOn the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.
by Luis Espada
Pandora announced last week that will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, says the company, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities.
by Luis Espada
Google announced yesterday that achieved the 400 million devices with Google Assistant installed in 2017.
by Luis Espada
Search Speech Guidelines are similar to the Search Quality Rating Guidelines, but Google Assistant needed to have “its own guidelines in place, as many of its interactions utilize what is called “eyes-free technology,” when there is no screen as part of the experience.”
by Luis EspadaMidroll Media, the leader in podcast creation, advertising and distribution, today unveiled a new slate of podcasts to agency and brand executives at the IAB Podcast Upfront event. Midroll is now the advertising rep firm for more than 300 top-rated podcasts, presenting the largest reach for advertisers that want to
by Daniel