Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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AI - Oct 19, 2024 Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

by Luis Rijo

Retail - Oct 19, 2024 Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.

by Luis Rijo

Data - Oct 19, 2024 DoubleVerify launches News Accelerator

DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.

by Luis Rijo

Retail - Oct 19, 2024 Amazon Ads expands measurement and targeting capabilities with AMC

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.

by Luis Rijo

AI - Oct 19, 2024 Feedly launches AI Actions

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.

by Luis Rijo

Data - Oct 19, 2024 Apple's new iPad Mini

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.

by Luis Rijo

Data - Oct 19, 2024 IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.

by Luis Rijo

Data - Oct 19, 2024 WPEngine seeks injunction against WordPress founders

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.

by Luis Rijo

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