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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1979 Articles
Data   -   Sep 17, 2024 Chrome bolsters security with upgraded safety check and permissions control
Chrome bolsters security with upgraded safety check and permissions control

Google's Chrome browser introduces improved Safety Check, easier notification management, and one-time permissions for enhanced user security.

by Luis Rijo
Data   -   Sep 17, 2024 Amazon CEO announces return to full-time office work and organizational changes
Andy Jassy

Amazon's Andy Jassy outlines plans for full-time office return and managerial restructuring to enhance company culture.

by Luis Rijo
Data   -   Sep 15, 2024 Report finds significant bias in BBC's coverage of Israel-Hamas war
The Asserson Report

Study analyzes over 8 million words of BBC content, revealing pro-Palestinian slant.

by Luis Rijo
Data   -   Sep 15, 2024 Audience360 and ID5 join forces to address digital signal loss
ID5

Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.

by Luis Rijo
Data   -   Sep 15, 2024 Oxford researcher analyzes limitations of new EU AI
Professor Sandra Wachter

Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.

by Luis Rijo
Data   -   Sep 14, 2024 California's AB 3048: New law mandates privacy opt-out in Browsers and Phones
California Legislature

Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.

by Luis Rijo
Data   -   Sep 14, 2024 Google enhances Looker Studio with AI, new connectors, and pivot table features
Looker Studio

Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.

by Luis Rijo
Data   -   Sep 14, 2024 StackAdapt and Adsquare launch integrated Footfall Attribution solution
Footfall Attribution solution

New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.

by Luis Rijo
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