Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 18, 2024 Microsoft unveils enhanced A/B testing tools for SEO with IndexNow integration

Microsoft's latest update combines IndexNow with Clarity for improved A/B testing in SEO, offering faster indexing and deeper insights.

by Luis Rijo

Data - Aug 18, 2024 Google Trends Tutorial: New insights into search behavior and topic comparison

Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.

by Luis Rijo

Data - Aug 18, 2024 IAB launches diligence platform to streamline digital ad privacy compliance

New IAB Diligence Platform addresses growing privacy regulations in digital advertising, offering standardized compliance tools.

by Luis Rijo

Data - Aug 18, 2024 Google unveils AI-Powered Pixel 9, Watch 3, and Buds Pro 2 at Made by Google 2024

Google announces new AI-driven devices including Pixel 9 phones, Pixel Watch 3, and Pixel Buds Pro 2 with enhanced Gemini integration.

by Luis Rijo

Data - Aug 18, 2024 Microsoft Clarity unveils User Intent Metrics

User Intent Metrics in Microsoft Clarity

Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.

by Luis Rijo

Data - Aug 18, 2024 IAB Europe unveils OpenGHG

IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.

by Luis Rijo

Data - Aug 17, 2024 Salesforce integrates Tableau Pulse AI Insights into CRM for enhanced analytics

Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.

by Luis Rijo

Data - Aug 17, 2024 California to introduce Digital Driver's Licenses in Apple Wallet

California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.

by Luis Rijo

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