Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles

Data - Aug 06, 2024 Google Trends unveils redesigned Trending Now page with enhanced features

Google Trends introduces a revamped 'Trending Now' interface, offering improved filtering options and expanded keyword data.

by Luis Rijo

Data - Aug 05, 2024 GDPR Report: €4.2B in fines, 72% awareness, 6,680 enforcement actions

EU Commission's 2nd GDPR report reveals €4.2B in fines, 72% public awareness, and 6,680 enforcement actions since 2018.

by Luis Rijo

Data - Aug 05, 2024 The Trade Desk CEO Jeff Green Analyzes Google's Latest Cookie Policy Shift

Jeff Green, Founder and CEO of The Trade Desk

Jeff Green shares insights on Google's third-party cookie delay, discussing implications for advertisers and publishers.

by Luis Rijo

Search - Aug 04, 2024 WordPress.com partners with Perplexity AI for enhanced content discovery

New collaboration aims to increase visibility and potential revenue for WordPress.com publishers through AI-powered search.

by Luis Rijo

Data - Aug 04, 2024 Content creation framework unveiled: Solving the what to post dilemma

Content Goals, part of Broekema's content creation framework

New content strategy guide offers systematic approach to generating ideas and structuring posts for social media and blogs.

by Luis Rijo

Data - Aug 04, 2024 Google Ads suffers major outage, exposing competitor data to some advertisers

Data breach in Google Ads reported by Bidnamic

Google Ads experiences significant reporting glitch, revealing sensitive competitor information and disrupting key features for advertisers.

by Luis Rijo

Retail - Aug 04, 2024 Salesforce to acquire PredictSpring, enhancing omnichannel retail capabilities

Salesforce's acquisition of PredictSpring aims to unify digital and physical retail experiences through advanced POS technology.

by Luis Rijo

Data - Aug 04, 2024 Six U.S. States added to global privacy platform amid evolving regulations

IAB Tech Lab expands GPP coverage with new state sections for Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee.

by Luis Rijo