Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 17, 2024 Google Tag Manager introduces container quality status bar for easier tag management

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

by Luis Rijo

Data - Jun 17, 2024 European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

by Luis Rijo

Display - Jun 17, 2024 Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

by Luis Rijo

Data - Jun 16, 2024 Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

by Luis Rijo

Data - Jun 16, 2024 Advertising industry bodies scrutinized for lack of objectivity

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

by Luis Rijo

Data - Jun 16, 2024 Antitrust concerns resurface as Oracle shuts down ad tech business

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

by Luis Rijo

Data - Jun 16, 2024 Rethinking Conversion Windows for accurate Attribution in GA4

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

by Luis Rijo

Data - Jun 16, 2024 Apple Pay gains ground with rewards, installments, and wider browser support

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

by Luis Rijo

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