Data

Shares of DoubleVerify (DV) plunged nearly 39% on Wednesday after the advertising technology company reported mixed first-quarter results and lowered its full-year revenue guidance.

Google Analytics 4 (GA4) this week introduced a feature called Saved Comparisons.

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

Large language model (LLM) platform Grok this week announced its official launch in the UK market.

This new feature allows for the creation of "nested" or "multi-level" Manager Accounts (MAs), addressing the needs of complex organizations with multiple advertising teams.

Net revenue for Q1 2024 was $4.0 million, down 12% compared to $4.6 million in Q1 2023.

The company aims to revolutionize how direct-to-consumer (DTC) brands design and deploy promotional strategies.

Acxiom announced a strategic partnership with ActionIQ, a leader in Customer Data Platform (CDP) technology.