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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data   -   Apr 27, 2024 HubSpot unveils major updates at Spotlight, including all-new service hub and content hub
HubSpot logo

The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.

by Luis Rijo
Data   -   Apr 27, 2024 Apple launches Made for Business program
Apple launches Made for Business program

This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.

by Luis Rijo
Data   -   Apr 25, 2024 Major Ad Tech player maintains course despite third-party deprecation cookie delay
Major Ad Tech player maintains course despite third-party deprecation cookie delay

Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.

by Luis Rijo
Data   -   Apr 25, 2024 Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025

The deprecation will now likely occur in early 2025.

by Luis Rijo
Data   -   Apr 22, 2024 DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing
DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing

The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency.

by Luis Rijo
Data   -   Apr 17, 2024 EU Data Watchdog: Consent or Pay models must give users real choice
EDPB

The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.

by Luis Rijo
Social   -   Apr 17, 2024 Facebook announces auto-upgrade feature to streamline Marketing API versioning
Meta for Developers

Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.

by Luis Rijo
Display   -   Apr 17, 2024 Apple opens new avenue for App Discovery in Europe
Web Distribution

Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.

by Luis Rijo
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