Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 24, 2024 FTC fines Avast $16.5 Million and bans sale of browsing data for advertising

The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.

by Luis Rijo

Data - Feb 24, 2024 25% of programmatic traffic fails validation, raising ad fraud concerns

The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.

by Luis Rijo

Retail - Feb 24, 2024 Amazon Brand Stores get granular: new metrics offer deeper customer insights

Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.

by Luis Rijo

Data - Feb 23, 2024 EDPB launches Free Website Auditing Tool to Boost GDPR Compliance

The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).

by Luis Rijo

Data - Feb 23, 2024 Chrome unveils "Help Me Write": An AI Tool streamlining online Content Creation

Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.

by Luis Rijo

Data - Feb 22, 2024 Google and Reddit deepen partnership for enhanced Search and AI Integration

Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.

by Luis Rijo

Data - Feb 22, 2024 Google Analytics streamlines reporting with updated Advertising Section

Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.

by Luis Rijo

Data - Feb 22, 2024 Comscore expands Cross-Platform audience measurement to local level with CCR Local

Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.

by Luis Rijo

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