Data

Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.

IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.

Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.

Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.

Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.

HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.