Data

IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.

France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.

Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.

With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.

Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.