Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 17, 2021 iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

by Luis Rijo

Data - Jan 17, 2021 Uganda's government orders internet providers to cut off the Internet

Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.

by Luis Rijo

Data - Jan 16, 2021 What is Microsoft Clarity?

Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.

by Luis Rijo

Social - Jan 11, 2021 Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

by Luis Rijo

Data - Jan 11, 2021 DoubleVerify introduces Brand Suitability Tiers

DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).

by Luis Rijo

Data - Jan 11, 2021 RPM vs CPM

Know the difference between RPM and CPM.

by Luis Rijo

Data - Jan 07, 2021 Nielsen renews multi-year agreement with TEGNA to provide TV ratings

TEGNA’s customers use Nielsen data to activate and measure local media buys.

by Luis Rijo

Data - Jan 06, 2021 What is Customer Match?

Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.

by Luis Rijo

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