Data

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.

Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.