The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.
Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.
Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.
Google Analytics 4 has received a new update that adds calculated metrics, a feature that allows users to create custom metrics by combining existing metrics with mathematical formulas.
A coalition of privacy self-regulatory organizations today launched a uniform approach for brands and publishers to offer privacy controls on sites and apps through Consent Management Platforms (CMPs) and the AdChoices program.
Last week the European Comission approved the creation of a joint venture by Deutsche Telekom, Orange, Telefónica, and Vodafone, to replace cookies and to solve the identity problem on the web and apps.
GumGum last week launched a free Contextual Advertising Certification intended to educate media planners and buyers on contextual advertising and GumGum offerings.
Google yesterday updated Google Analytics 4 search bar, at the top of Google Analytics. The search bar at the top of GA4 now enables advertisers to find information about the current property or to navigate to other Google Analytics 4 property.
The European Data Protection Board (EDPB) last week released a report with minimum thresholds for the cookie / consent banners. EDPB issued the report in reaction to over 700 cookie banner complaints from noyb.
Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.
