The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
Three plaintiffs allege Ace Hardware's cookie banner was fake - Google Analytics and Bazaarvoice kept firing even after opt-out, violating federal wiretap law.
IAB filed an amicus brief on April 10, 2026, at Washington's Supreme Court arguing that applying the state's 1967 wiretapping law to routine browser-to-server interactions would threaten digital advertising measurement and basic website operations.
Google Finance launches AI-powered research, Deep Search, live earnings, and charting tools across 100+ countries with full local language support starting April 8, 2026.
California's DROP platform surpassed 242,000 consumer sign-ups and 575 data broker registrations in eight weeks, with August 2026 as the compliance deadline.
Spain's Supreme Court ruled EasyJet must publish full names in cabin crew seniority lists, rejecting pseudonymization as GDPR data minimization defense.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Tracer and Code3 unified media, sales, and financial data into one system, slashing reporting hours by 40% and accelerating billing workflows by over 300%.
