Texas sues Netflix over secret data harvest from kids and consumers
Texas AG Ken Paxton sued Netflix for secretly harvesting behavioral data from users including children, without consent, then sharing it with ad tech companies.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon Ads consent deadline is June 30 - your data won't work after that
Amazon Ads sets a June 30 consent signal deadline for UK and EEA advertisers using AAT, CAPI, and the Events API. Here is what is required and how it works.
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Muck Rack joins Sounds Profitable as podcast industry draws PR platforms in
Muck Rack joins Sounds Profitable's 210-member partner network, bridging AI-powered PR monitoring with podcast earned media and AI search visibility tracking.
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Starlink users can be tracked and identified using ad data, Israeli firms show
Two Israeli firms built tools that locate and identify Starlink users worldwide, exploiting the advertising identifier data that powers targeted digital ads.
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AJC and CyberWell join forces to track antisemitism across social platforms
AJC and CyberWell today formalized a partnership to monitor and combat online antisemitism, targeting algorithmic amplification and coded hate on social media.
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Apple now requires Brazilian betting license for App Store gambling apps
Apple requires a valid SPA fixed-odds betting license for App Store distribution in Brazil, forcing gambling apps to submit new versions and face an A18 rating.
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Consent is the missing piece in most first-party data strategies, IAB warns
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
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Google Data Manager API v1.6 adds store sales and expands Analytics events
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
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Google Ads reps accused of violating CAN-SPAM with no opt-out emails
Google sales reps send unsolicited commercial emails to advertisers without a CAN-SPAM-compliant opt-out, a specialist publicly alleges on LinkedIn in 2026.
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Chrome on Android now lets users share approximate location with websites
Chrome for Android adds approximate location sharing, giving users a middle-ground privacy option between full location access and denial for website requests.
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UID2 oversight gaps: CTV publisher's broken tokens went undetected for months
A CTV publisher passed invalid UID2 tokens for three months. The Trade Desk never flagged the errors, raising questions about UID2 oversight and governance.
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GPC could cut EU consent banners - but law must catch up first
A May 2026 study finds Global Privacy Control can partly reduce EU cookie consent banners, but regulators must first clarify how the GPC signal maps to GDPR.
