The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.
Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.
Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.
Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.
The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.
Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.
