Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Dec 9, 2024 • 4 min read

Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation

Data

Dec 9, 2024 • 2 min read

Ahrefs expands into web analytics market with new feature across all plan tiers

Data

Dec 8, 2024 • 2 min read

Omnicom and IPG merger talks signal major advertising industry consolidation

Data

Dec 8, 2024 • 2 min read

Cloudflare expands domain transfer support to include premium domains

Data

Dec 7, 2024 • 5 min read

Understanding demand curves: Key tool for effective marketing strategies

Data

Dec 7, 2024 • 5 min read

Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods

Data

Dec 7, 2024 • 2 min read

Taiwan designates Google as regulated online advertising platform under anti-fraud law

Data

Dec 7, 2024 • 2 min read

Looker Studio expands natural language capabilities with Gemini integration

Data

Dec 7, 2024 • 2 min read

Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data

Dec 7, 2024 • 2 min read

Google bid manager API expands reach data inclusion with new confidence filter

Data

Dec 7, 2024 • 2 min read

Nielsen integrates TikTok data into cross-media measurement system for advertisers

Data

Dec 7, 2024 • 2 min read

Court orders OpenAI to disclose employees' social media messages in copyright case

Data