Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

Data

Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.

Data

Europe proposes machine-readable consent signals for GDPR compliance

European Commission amendments would require websites and apps to recognize browser-based consent preferences after six-month transition period, except news media.

Data

Google DeepMind develops efficient document ranking method through attention optimization

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

Data

Google and Meta sue California over social media age restrictions law

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

Data

This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

AI

InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

Data

Usercentrics reaches €100M ARR milestone in consent management

Consent management platform Usercentrics processes 7 billion consents monthly across 2 million websites as privacy regulations protect 82% of global population.

Data

California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

Data

Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

AI

Google launches Ads and Analytics Advisors for all English accounts

Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.

Data

Vodafone withdraws from public internet exchanges in Germany

Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.

Data

Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.

Data

Amazon expands offline sales measurement to five product categories

Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.

Data

Amazon DSP expands in-market audiences to 32 countries with unified targeting

Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

Data

Amazon extends Marketing Cloud lookback window from 13 to 25 months

Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.

Data

Amazon Marketing Cloud launches Prime Video viewership signals for advertisers

Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.

Data

Amazon launches unified reporting system across advertising products

Amazon Ads introduces consolidated reporting experience in open beta, streamlining data analysis across sponsored ads and DSP campaigns through report builder.

Data

Amazon adds AI agent for Marketing Cloud analytics queries

Amazon launches Ads Agent for Marketing Cloud on November 11, enabling SQL generation through natural language and reducing query development time.

Data

US software startups accelerate ahead of Europe, Stripe data shows

Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.

Data

Amazon introduces fees for third-party developer API access in 2026

Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.

Data

Google and Epic propose Android settlement modifying antitrust injunction

Google and Epic Games filed November 4 seeking court approval for settlement modifying Android app distribution remedies through 2032 with fee caps.

Data

Google publishes analytics reporting playbook for marketers

Google Analytics releases detailed reporting playbook covering five reporting surfaces, addressing user confusion about platform differences and capabilities.

Data

European Commission proposes major GDPR changes for AI and data processing

The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.

Data

Agency CEO launches public apology campaign for inflated ROAS metrics

Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.