Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 25, 2026 German court says SCHUFA must explain why credit scores hurt consumers

Wiesbaden administrative court orders SCHUFA to provide meaningful explanations of score calculations under GDPR Article 15 after three-year legal battle.

by Luis Rijo

Data - Jan 25, 2026 Building the 2026 marketing tech stack: ESPs can't see 95% of traffic

Email service platform icon illustrating marketing technology stack identity resolution challenges

Wunderkind's January 2026 buyer's guide reveals email service providers (ESP) cannot identify 95% of website traffic, forcing marketers toward identity layers.

by Luis Rijo

Data - Jan 25, 2026 ICE wants ad tech companies to help with surveillance investigations

US immigration agency requests proposals for location data and advertising technology tools while data brokers expose military personnel movements through commercial phone tracking systems.

by Luis Rijo

AI - Jan 25, 2026 Bot tracking and streaming ads reshape marketing week four

AI bot footprint tracking reveals crawler traffic patterns across digital marketing platforms

Microsoft exposed AI crawler traffic while Netflix doubled advertising revenue and Meta completed Threads monetization during the fourth week of January 2026.

by Luis Rijo

Data - Jan 25, 2026 IAB Poland maps the complex Polish digital advertising ecosystem with 400+ brands

Polish programmatic sector showing DSPs, optimizers and yield tech from IAB Poland 2026 map

Polish digital advertising market transparency improves with launch of comprehensive industry directory covering nine sectors and 55 categories from agencies to analytics.

by Luis Rijo

Data - Jan 24, 2026 Bombora and Comscore unite to create 300 B2B contextual audiences

B2B audience targeting diagram showing Chief Financial Officers segment with account connections

Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.

by Luis Rijo

Data - Jan 22, 2026 Microsoft Clarity exposes AI bot traffic with new visibility dashboard

Microsoft Clarity Bot Activity dashboard showing AI crawler traffic breakdown by operator and purpose

Microsoft Clarity launched Bot Activity tracking on January 21, 2026, revealing which AI systems crawl websites and how automated traffic affects infrastructure performance.

by Luis Rijo

Data - Jan 22, 2026 Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?

Crowded retail location showing peak foot traffic surge after Super Bowl QSR advertising campaigns.

Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.

by Luis Rijo

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