Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Retail

Alliance Digitale unveils comprehensive drive-to-store framework across four publications

French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.

Data

Apple criticizes Digital Markets Act impact on EU users

Apple released September 24, 2025 statement criticizing EU Digital Markets Act implementation, citing delayed features, privacy risks for users in 27 member countries.

Data

Austrian data protection authority cuts operations amid budget constraints

Austrian data protection authority announces major operational cuts starting July 2025 as budget pressures force staff reductions and limit enforcement.

Data

DDV360 releases Structured Data Files v9.1 update

Structured Data Files v9.1 brings targeted configuration changes for Demand Gen campaigns and updates resource-level targeting options across Display & Video 360.

Data

Commission launches major effort to simplify EU digital rules

The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.

Data

Adjust and Google Ads release web-to-app marketing handbook

Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..

Data

Spanish data protection authority orders business data firm to delete €1.8 million worth of records

Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.

Data

Google discontinues Business Profile Q&A API effective November 3

Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.

Data

IAB Australia unveils comprehensive market mix modeling vendor landscape

IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

Data

Heineken increases digital investment to 42% following cross-media measurement study

Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.

Video

Ad Alliance partners with Utiq for cookieless targeting in Germany

Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.

AI

Former Meta executive becomes data protection commissioner

Ireland appoints technology industry veteran to expand three-commissioner DPC structure amid growing regulatory responsibilities.

Data

Polish advertising industry announces unified attention measurement standards

Three major industry organizations unite to establish standardized attention metrics framework for digital advertising marketplace.

Data

Google Analytics launches Snap Ads cost data import integration

Google Analytics 4 introduces native Snap Ads cost data import feature on September 17, 2025, enabling automated tracking of Snapchat advertising spend within Analytics interface.

Retail

FeedArmy launches Shopify Google Ads local inventory tracking

FeedArmy introduces Google Tag Manager solution for local inventory feeds, eliminating traditional file upload requirements for multi-store businesses.

Data

Raptive proposes encrypted transaction IDs to balance programmatic transparency

Raptive Chief Strategy Officer Paul Bannister unveils three-component solution combining encrypted TIDs, bid transparency feeds, and multi-bidding to address publisher privacy concerns while maintaining buyer transparency tools.

Data

Two critical GA4 and server-side GTM bugs create duplicate events

Technical glitches in Google Analytics 4 service worker communication and BigQuery export estimations threaten data accuracy for marketing teams relying on precise measurement.

Data

Azerion expands Adsquare partnership across LATAM, Middle East and US markets

Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.

Data

Amazon makes Marketing Cloud AMC directly accessible to sponsored ads advertisers

Amazon opens direct access to AMC analytics platform for sponsored ads users globally, eliminating traditional onboarding barriers through enhanced interface.

Data

Former ECB chief demands GDPR cuts and AI Act pause at Brussels conference

Draghi calls for radical simplification of privacy rules and halting high-risk AI regulations on September 16 to boost European competitiveness against China.

Data

European data protection board clarifies DSA compliance for marketers

New guidelines address profiling restrictions, age verification, and advertising transparency obligations under dual regulatory framework.

Data

IAB Italia releases digital sustainability white paper addressing carbon emissions

Italian industry association outlines framework for measuring and reducing environmental impact of digital advertising campaigns.

Data

TikTok leads data collection surge as AI training reshapes scraping landscape

TikTok jumped to number one among most scraped websites in 2025 as companies collect diverse content for AI training, with video platforms now representing 38% of all scraping activity.

Data

Amazon Brand Lift expands to Mexico marketers

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.

Data

Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising

Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.