Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

Data

Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.

Data Featured

Google enables IP address targeting with new privacy technology in 2025

Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.

Data

Nielsen expands ad measurement capabilities with new attention tracking feature

Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.

Data

Cybersecurity report warns of $12 trillion global cybercrime losses by 2025

New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.

Data

Integral Ad Science launches attention optimization tool with 130% conversion lift

New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.

Data

Netflix fined €4.75 million for data transparency failures between 2018-2020

Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.

Data

Microsoft Clarity and OneTrust announce major changes to consent management

Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.

Data Featured

Google updates platform policies with focus on privacy and emerging ad surfaces

Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.

Data

French data protection authority orders websites to fix misleading cookie banners

CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.

Video

TripleLift expands streaming measurement capabilities with iSpot integration

New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

Data

Looker Studio enhances data visualization with new features and partnerships

Latest Looker Studio updates introduce advanced visualization options, partner integrations, and enterprise features for data analytics.

Data

OpenX and ID5 expand reach in Safari with new partnership technology

Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.

Data

Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.

Data

Austrian data authority orders public broadcaster to revamp cookie consent design

Austrian DPA rules that ORF's cookie banner design must be changed to ensure equal visual prominence of all consent options.

Display

French privacy watchdog fines Orange €50m for unauthorized email advertising

France's data protection authority penalizes Orange for displaying ads in users' email inboxes without consent and cookie violations.

Data

Court orders WordPress founder to restore WPEngine's platform access

Federal court orders WordPress founder to restore WPEngine's access in major ruling affecting open-source ecosystem.

Data

European data watchdog finds EU Commission illegally targeted political ads on X

EU Data Protection Supervisor rules Commission violated privacy laws in targeted chat control regulation campaign.

Data Featured

BeReal's dark pattern tactics raise privacy concerns as user tracking system faces legal challenge

Privacy advocacy group noyb files complaint against BeReal over consent practices forcing users to accept data tracking or face daily popups.

Search

Cloudflare launches Robotcop to enforce robots.txt policies against AI crawlers

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

Data

Meta introduces new search and analytics features to Threads API platform

Meta enhances Threads API with advanced search capabilities and new metrics for developers to build improved integrations and tools.

Data Featured

Internet traffic surges 17% in 2024 as global digital transformation accelerates

New data reveals record government shutdowns, rising malicious traffic, and shifts in AI adoption across worldwide networks.

Data

Apple plans retail expansion in Saudi Arabia with online store launch in 2025

Apple announces plans to launch its online store in Saudi Arabia next summer, followed by physical retail locations starting 2026.

Data

Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation

Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.

Data Featured

Ahrefs expands into web analytics market with new feature across all plan tiers

Search software company Ahrefs launches web analytics tool, available on free and paid plans, expanding beyond SEO toolset.