Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Retail - Oct 28, 2025 DOUGLAS partners with AudienceProject for cross-media measurement in DACH

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

by Luis Rijo

Data - Oct 28, 2025 Display & Video 360 API adds YouTube and Demand Gen asset management

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

by Luis Rijo

Data - Oct 28, 2025 TikTok enables real-time iOS conversion tracking through Kochava partnership

TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.

by Luis Rijo

Data - Oct 28, 2025 Cloudflare launches comprehensive TLD tracking on Radar platform

Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.

by Luis Rijo

Data - Oct 28, 2025 AudienceProject executive outlines cross-media measurement priorities

Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.

by Luis Rijo

Data - Oct 26, 2025 Google shuts down DataForSEO's API cost cut in five days

DataForSEO's LinkedIn announcement stamped with "Blocked by Google" after five-day price reduction

Google shut down DataForSEO's SERP API cost reduction within five days, eliminating the 80% savings and removing the announcement page from the internet.

by Luis Rijo

Data - Oct 25, 2025 Norwegian court upholds €6.5m Grindr fine for data sharing violations

Norway's appeals court upholds €6.5 million fine against Grindr for sharing sensitive user data without valid consent, ruling between July 2018 and April 2020.

by Luis Rijo

AI - Oct 25, 2025 Meta plans to use AI chat data for ad targeting starting December

Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.

by Luis Rijo

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