Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Identity services to transition to privacy-focused Sign-in with FedCM

Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).

Data

Salesforce unveils new Marketing Cloud edition for Small Businesses, offers free data access

Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.

Data

Adobe unveils Conversational AI for PDFs with AI Assistant in Reader and Acrobat

Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.

DOOH

Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns

Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.

Data

WhatsApp to launch dedicated helpline with Misinformation Combat Alliance (MCA) to curb AI-Generated misinformation

Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".

Data

Nexxen enhances TV Intelligence Solution with Streaming Viewership Data

Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.

Data

Google doubles down on Ukraine Tech Recovery with $10 million support fund

Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.

Data

New ROAS Calculator unveiled for simplified profitability analysis

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

Data

Technology Industry pledges to Fight Deceptive AI in 2024 Elections

Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

Data

Google announces next-generation of its large language model: Gemini 1.5

Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

Data Featured

Google responds to IAB Tech Lab Report on Privacy Sandbox

Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.

Data

IAB Tech Lab releases updated TCF Canada and GPP String Specifications for Public Comment

Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.

Data Featured

Google optimize Chrome Safe Browsing for speed and efficiency

Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.

Data

Similarweb Reports Strong Q4 and FY 2023 Results

Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.

Data

LiveRamp announces new integrations with Amazon Ads

This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.

Display

Temu, Hims, Lisa AI Top Similarweb's Apps 100 Ranking

This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).

Data

DoubleVerify expands Brand Safety Controls with tiered "Made for Advertising" categories

DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.

Data

Google Analytics unveils "Trend Change Detection" tool

Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.

Video

Freevee Advertisers gain transparency with New Content Genre and Rating Reporting

Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.

Data

Level Up Your Marketing Game: 14 AI Courses to Master the Future

Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.

Data Featured

IAB Tech Lab releases In-Depth Analysis of Google's Privacy Sandbox

The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.

Data

Google launches €10 Million AI Fund in Europe

According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.

Data

Mozilla Monitor Plus: New paid service offers automatic data removal and continuous monitoring

Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.

Data

Nielsen Expands YouTube CTV Ads Measurement to 11 Countries

Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.

Data

Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings

The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.