Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Oct 08, 2025 Acxiom partners with Client Command for automotive shopper tracking

Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.

by Luis Rijo

Data - Oct 05, 2025 Google Analytics expands benchmarking to include absolute metrics

Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.

by Luis Rijo

Data - Oct 05, 2025 NIQ launches global data clean room on Snowflake for ad measurement

Marketers analyze data in secure clean room environment for privacy-compliant measurement (AI)

NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.

by Luis Rijo

Data - Oct 05, 2025 Apple announces Bulgaria euro transition for App Store on January 1

Euro symbol sculpture in European financial district representing Bulgaria's currency adoption for digital commerce.

Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.

by Luis Rijo

Data - Oct 04, 2025 Media.net launches sell-side attribution tool with Claritas

ELEVATE platform diagram showing sell-side attribution and optimization workflow for programmatic ads

Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.

by Luis Rijo

Video - Oct 04, 2025 Gracenote report highlights contextual targeting gap in CTV advertising

CTV marketers favor demographic targeting (29.5%) over contextual program-level approaches (9.2%)

Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.

by Luis Rijo

Data - Oct 04, 2025 LiveRamp introduces agentic AI tools for marketing automation

LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.

by Luis Rijo

Data - Oct 04, 2025 WebKit introduces Digital Credentials API for Safari 26

Technical diagram showing Digital Credentials API workflow from user request to encrypted identity verification response.

WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.

by Luis Rijo

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