Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Social

DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network

DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).

Data

Google updates requirements for Bulk Email Senders to Gmail

Gmail's new requirements for bulk email senders include maintaining a spam rate below 0.3% as reported in Postmaster Tools. This is a critical measure to ensure that emails from bulk senders are delivered to Gmail inboxes and not filtered as spam.

Data

GreenBid chooses Magnite as first SSP partner to reduce Carbon Impact

GreenBid will enable advertisers to purchase carbon offsets programmatically through real-time bidding (RTB) auctions, making it easier and more efficient to reduce their carbon footprint.

Data

Google Analytics 4 introduces Scheduled Emails

Google this month announced the introduction of scheduled emails for Google Analytics 4 (GA4), empowering administrators to automate the delivery of standard and custom reports to team members.

Data

Google Analytics 4 revamps Admin Experience for enhanced usability and efficiency

Google this month announced the rollout of a redesigned Admin experience for Google Analytics 4 (GA4) properties. This update aims to streamline and simplify administrative tasks, enabling users to navigate settings more effectively and maximize the insights derived from GA4.

Data

RTB House launches ContentGPT, a new AI audiences insights tool

By leveraging the power of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides insights into the specific interests and intents of webpage readers across the Open Internet.

Display

What is marketing?

Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Data

GA 4 360 customers gain increased parameter value character limit

Google this month announced Google Analytics 4 (GA4) 360 customers can now send string parameter values of up to 500 characters from web data streams.

Data

WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands

Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.

Data

Eyeota partners with Expandi to offer targeted B2B audiences in Europe

Eyeota, a Dun & Bradstreet company, this month announced a partnership with Expandi, to offer targeted B2B audiences in Europe.

Data

MiQ acquires Grasp

MiQ today announced it has acquired Grasp, a French media governance and data quality company. In 2022, MiQ acquired UK-based AirGrid, a company that provides targeting and activation capabilities for programmatic advertising.

Data

Comscore revenue down 1.9% YOY, but profitability and adjusted EBITDA increase significantly

Comscore's third-quarter results were mixed, with revenue down slightly year-over-year but profitability and adjusted EBITDA up significantly.

Data

PubMatic partners with Experian to offer Household-Level Commerce Data for ad targeting

PubMatic, an SSP, and Experian, a global information services company, today announced a partnership to offer household-level commerce data for ad targeting in the US and UK.

Data

IAB Europe publishes a summary of Digital Services Act (DSA) transparency approach

IAB Europe, the European-level industry association for the digital advertising ecosystem, last month published a summary of its solution approach for meeting the Digital Services Act (DSA)'s supplementary advertising transparency requirements.

Data

Google announces new IP Protection feature for Chrome

Google last month has announced a new IP Protection feature for Chrome that will help protect users' privacy by masking their IP addresses from certain domains.

Data

Captify launches TV Search Lift offering for CTV Advertisers

Captify this week announced the launch of TV Search Lift, a proprietary TV study that evaluates the success and outcomes of CTV campaigns using authentic onsite search data.

Data

Agency executives now include 1% IVT benchmark in contracts

The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. Agency Executives Now Include 1% IVT Benchmark in Contracts.

Data

Google Analytics 4 improves subproperty filtering of automatically collected events

Google this week announced Google Analytics 4 is enhancing automatically collected events from web data streams to solve a filtering issue for some subproperties.

Data

HubSpot to acquire Clearbit

HubSpot yesterday has announced a definitive agreement to acquire Clearbit, a prominent B2B data provider. The move aims to enhance HubSpot's customer intelligence and data capabilities.

Data

GWI and Nielsen pair their data in the US

The Nielsen GWI Fusion pairs rich data from both companies to provide a more complete and accurate picture of target audiences and how they engage with media.

Video

Equativ integrates IRIS_ID

The partnership enable publishers to integrate the IRIS_ID, IRIS.TV’s universal content identifier, to offer brand-suitable, contextual ad targeting for online video and connected TV (CTV) inventory.

Video

Oracle Advertising and The Trade Desk to offer video-level contextual via IRIS_ID

Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.

Data

Comscore adds social incremental audiences to Media Metrix Multi-Platform suite

Comscore this month announced the addition of social incremental audiences to its Media Metrix Multi-Platform suite.

Social

HubSpot integrates TikTok Ads

HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.

Data

Microsoft Audiences now available in Invest (Microsoft DSP)

Microsoft has launched a new Microsoft Audiences in Invest (Microsoft DSP - ex-AppNexus/Xandr). Microsoft Audiences enables advertisers to reach engaged Microsoft users with personalized ads.