The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.
Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.
Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.
European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.
Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.
Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.
OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.
