Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Fyllo to acquire Semasio

Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.

Data

The Trade Desk integrates the email-based activation via Adobe CDP

Adobe Real-Time CDP is part of Adobe Experience Cloud.

Display

Yahoo! JAPAN integrates GeoEdge

GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.

Data

Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome

Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.

Data

Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion

Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.

Data

Japan adopts similar GDPR Consent starting in April

Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.

Data

Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms

Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.

Data

Microsoft Advertising revamps reporting infrastructure, now 60% faster

Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.

Display

PubMatic to double engineering team in a new hub in Pune

PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.

Data

Google to enforce European user consent policy on advertiser side

Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.

Data

TripleLift buys European DMP 1plusX

TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.

Data

Google to sunset Universal Google Analytics in 2023

Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.

Search

Google integrates Search Ads 360 in GA4

Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.

Data

Google adds new UTM parameters in Google Analytics

Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.

Data

Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360

Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.

Display

Google Ads launches enhanced conversions for leads

Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.

Data

Google updates iOS 14+ campaign measurement in GA4

Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.

Data

Google introduces a Predict Top Spenders Template in Google Analytics

Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.

Data

Google introduces a new homepage in GA4

Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.

Data

IAB Europe appeals Belgian Data Protection Authority ruling

IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.

Data

IAB Australia names 47 identity providers advertisers are working with

IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.

Data

Google Analytics violates the GDPR, French privacy regulator rules

France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.

Data

Google launches Radium to automate hyper-local targeting

Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.

Data

Google’s advertising network growth driven by in-app

Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.

Data

Google to test Topics API this year

Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.