Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles View All

AI - Jul 07, 2025 Google Gemini app gains automatic Android access to phone and messaging data

Google Gemini eye with pixelated privacy concerns illustration showing AI data access on Android devices July 2025

Google's AI assistant activates expanded permissions across Android devices with updated privacy policy allowing human reviewer access to user conversations

by Luis Rijo

AI - Jul 07, 2025 New study exposes algorithmic pricing's impact on driver earnings

Algorithmic pricing study shows decreased driver pay and increased platform cuts after dynamic pricing

Academic research analysis of 1.5 million trips shows decreased pay and increased platform cuts after dynamic pricing implementation.

by Luis Rijo

Data - Jul 05, 2025 German court awards Facebook user €5,000 for data protection violations

German court rules Meta's Business Tools violate GDPR, awards €5,000 compensation for data tracking.

Leipzig District Court rules Meta's Business Tools breach GDPR, setting precedent for individual compensation claims.

by Luis Rijo

Data - Jul 04, 2025 Amazon announces Live signals in Marketing Cloud for enhanced measurement

Amazon integrates Live shopping signals into Marketing Cloud, enabling deeper insights for advertisers and creators.

by Luis Rijo

Data - Jul 04, 2025 Nielsen launches CTV tracking within Ad Intel platform starting August in Germany

Connected TV advertising analytics dashboard showing streaming platforms with German flag data visualization and Nielsen intelligence metrics.

Nielsen extends advertising intelligence capabilities to connected TV platforms including Amazon Prime Video, Netflix, and YouTube.

by Luis Rijo

Data - Jul 04, 2025 French data regulator updates cookie exemption rules for websites

Website analytics dashboard showing CNIL-compliant audience measurement cookies with French privacy regulations

The French data protection authority CNIL clarified requirements for audience measurement tools to operate without user consent under strict conditions.

by Luis Rijo

Data - Jul 04, 2025 StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

by Luis Rijo

Data - Jul 04, 2025 Consumer trust crisis hits marketing as AI data use sparks privacy concerns

Pinterest AI tools enhance advertiser trust through automated collage creation and trend insights

European study reveals 59% oppose AI training use while demanding clearer data controls.

by Luis Rijo

Other Tags 6 Tags