Data - PPC Land (Page 65)

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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Engagement

Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.

Understanding Cost Per Install (CPI) in App Advertising

Understanding Cost Per Install (CPI) in App Advertising

What means CPC?

CPC means Cost Per Click. This metric is calculated by dividing the spend/cost by the clicks. Imagine that you spent 300 euros and you have 100 clicks. 300/100=3. Your CPC for this campaign was 3 euros. Try out our CPC Calculator.

CPC: the key metric in Pay-Per-Click advertising

CPC stands for Cost Per Click. It's a pricing model used in online advertising where you, the advertiser, pay a specific amount each time someone clicks on your ad. This model is often referred to as pay-per-click (PPC).

Cookies

These small pieces of information, stored locally on users' devices, play a pivotal role in the online advertising ecosystem. Understanding their function, limitations, and evolving alternatives is essential for marketing professionals navigating this dynamic landscape.

What are Cookies?

A cookie is a small piece of information that the browser writes on the device (computer, mobile, tablet, smart screen, etc) of the user. There are first-party cookies or third-party cookies. First party cookies are the ones that belong directly to the website you are browsing. If you visit ebay.

Ad Server

An ad server, also known as an ad serving platform, is the central hub responsible for delivering ads to the intended audience. It functions as a mediator between advertisers, who create and want to distribute ads, and publishers, who provide spaces for those ads to appear.

Ad Serving

Ad serving stands as a crucial component, ensuring that ads are delivered seamlessly and effectively across a vast network of websites, apps, and social media platforms.

What is an Adserver?

Ad Server is the server that does the ad serving. It can belong to the publisher or to the advertiser. In Supply (Publisher) and in Demand (Advertiser), the Adserver does the same. For both, the adserver will measure the impressions, clicks, errors. If connected to RTB, the matches, bid requests,

Trading Desk

In the context of digital marketing, a trading desk is a specialized team or platform that helps advertisers optimize their programmatic advertising campaigns.