Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Data

Google revamps Attribution in Google Ads

Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.

Data

Data Studio now supports data from Hotel Campaigns on Google Ads

Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports, and there is no need to refresh the data source.

Data

Google updates the Combined Audiences in DV360 allowing AND combinations for interest-based audiences

Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.

Data

Wunderman Thompson acquires XumaK

WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.

Data

Google integrates Nielsen mobile digital ad ratings (mDAR) in DV360

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).

Data

Google Maps now used by over 1 billion people every month

Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.

Data

Dentsu Aegis Network acquires Media Storm

Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.

Data

Forrester Consulting study finds 67% of marketers plan to use attention metrics on mobile

Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.

Data

Dentsu acquires 4Cite Marketing

Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.

Data

MAIRDUMONT NETLETIX partners with GeoEdge to prevent malicious advertising

MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.

Data

Taboola integrates IAS pre-bid and post-bid solutions

Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.

Data

AcuityAds integrates Tapad to increase DSP cross-device capabilities

AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.

Data

RTB House integrates Segment to gain insights about in-app campaigns

RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.

Data

Dentsu acquires Digital Pi, an agency focused on B2B

Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.

Data

Factual launches 90 audiences designed for TV

Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.

Data

Knowi analytics platform integrates Nielsen data

Knowi last month joined the Nielsen Connect Partner Network. Knowi says it will enhance their data connectivity options beyond the customers’ owned datasets, by joining market data from Nielsen into Knowi’s analytics platform.

Data

Webtrekk becomes Mapp after being acquired last year

The German marketing and customer intelligence platform, Webtrekk, this month is being rebranded as Mapp, after being bought in June, 2019. Webtrekk is headquartered in Berlin, with servers in European Union.

Data

The Trade Desk partners with Gojek to provide insights on offline sales in Southeast Asia

Gojek and The Trade Desk last month announced a partnership to provide advertisers with insights into the impact of their online advertising campaigns on offline sales.

Data

Adjust extends its Ad Revenue reporting to MAX

Adjust last week extended its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin, the mobile measurement company announced. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising.

Video

RTL AdConnect partners with TVSquared to offer TV attribution in Europe

RTL AdConnect this month partnered with TVSquared to offer TV attribution in Europe. TVSquared says this marks the first time a media owner has launched a European TV attribution initiative for advertisers.

Data

DoubleVerify launches Authentic Performance measuring exposure and engagement

DoubleVerify this month launched Authentic Performance, a new product that provides predictive data expected to drive campaign performance.

Data

Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years.

Data

LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with consumers, and manage their data.

Data

PubMatic launches an Identity Hub integrating over 10 partner IDs

PubMatic last week launched an Identity Hub. According to PubMatic, the Identity Hub is an enterprise, ID-agnostic identity management solution, that extends Prebid’s open-source User ID module, making it easier for publishers to monetize programmatically.