Google last week announced to advertisers that is changing the DoubleClick data transfer features, removing personally identifiable information (PII), like user ids and ip addresses, starting on May 25th, to align with GDPR. Google will stop populating the encrypted UserID and PartnerID fields in data transfer for impressions served on

Doubleclick announced this week a partnership with PMDs to track social ads. Doubleclick view and click trackers are now available automatically on 4C Insights and Smartly.io. Brand Networks and Sprinklr will be the next 2 PMD´s to be integrated. The integration happens via Doubleclick Search. PMD is a

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

Yesterday, according to the Ads Status Dashboard, Google faced a bug on the buying side and seller side of programmatic, affecting DCM (Doubleclick Campaign Manager), DBM (Doubleclick Bid Manager), DFP (Doubleclick For Publishers) and DS (Doubleclick Search). The bug in Doubleclick was solved on the same day - March 13

Beginning the week of February 20, Google is updating the metrics on the reach report in DCM (Doubleclick adserver). According to Google, "a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These

Google today announced that starting this week, DCM and DBM will count mobile in-app impressions based the IAB and MRC’s count-on-download guidelines. This "reflects a decision to no longer use MRAID for mobile in-app impression counting" and "advertisers may see higher impression counts in certain mApp