Display & Video 360

Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Telaria says that every ad request on Telaria’s VMP, across all screens and formats, will now

With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. The rebrand happened in July, and advertisers using Display & Video 360 have now a new Format Gallery, and they can build and edit ads via Ad Canvas, a visual

Google's DSP (former Doubleclick Bid Manager - DBM) is now allowing marketers and agencies to run campaigns on sites that support ads.txt authorized inventory, and exclude inventory from sites without the file. Before this change, buyers using Display & Video 360, were not able to restrict the

Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing Platform. On July, only the product interface will change — including new product names and logos - and starting in September, new features will start to be launched. This month, Google

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says