Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP)…
With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. The rebrand happened in July,…
Google’s DSP (former Doubleclick Bid Manager – DBM) is now allowing marketers and agencies to run campaigns on sites that support ads.txt authorized inventory, and…
Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing Platform. On July, only the…
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement…