Programmatic Guaranteed deals from DV360 now include Smart exchange
Smart this week announced that buyers are now able to buy their inventory via DV360 (Google's DSP) using programmatic guaranteed ...
Tag: Display & Video 360
12% of all display ads served by Google are now AMP ads
Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ...
Telaria partner with White Ops to prevent to prevent invalid and fraudulent traffic
Telaria last month announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process ...
Display & Video 360 has DCO (data-driven creatives) since July
With the transition from Doubleclick Bid Manager to Display & Video 360 (Google Marketing Platform), Google introduced new creative updates. ...
Display & Video 360 now allows buyers to buy only ads.txt inventory
Google's DSP (former Doubleclick Bid Manager - DBM) is now allowing marketers and agencies to run campaigns on sites that ...
Display & Video 360 will merge DCM (creative) and DBM (buying)
Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing ...
Google opens the advertising products to measurement partners
Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure ...