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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Video   -   Jan 30, 2024 Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
Alphabet

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

Display   -   Jan 30, 2024 Google to launch Technical Ad Delivery on AdMob for traffic without consent
AdMob

Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.

Microsoft
Data   -   Jan 31, 2024 Microsoft Search and News advertising revenue rises 8%

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

by Luis Espada
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Data   -   Jan 31, 2024 Microsoft Search and News advertising revenue rises 8%
Microsoft

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

by Luis Espada
Video   -   Jan 30, 2024 Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
Alphabet

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

by Luis Espada
Display   -   Jan 30, 2024 Google to launch Technical Ad Delivery on AdMob for traffic without consent
AdMob

Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.

by Luis Espada
Display   -   Jan 30, 2024 Display & Video 360 API receives update, enhances programmability and targeting capabilities
DV360 logo

Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.

by Luis Espada
Display   -   Jan 30, 2024 Taboola sees rapid adoption of its new Maximize Conversions bidding
Taboola

Taboola yesterday announced the rapid adoption of its performance advertising-focused bidding technology, Maximize Conversions. Since its launch just three months ago, Maximize Conversions has already been adopted by half of Taboola's advertisers.

by Luis Espada
Search   -   Jan 28, 2024 Sensitive Events in Google's Advertising Landscape
Sensitive Events in Google's Advertising Landscape

A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.

by Luis Espada
Display   -   Jan 25, 2024 DV360 rebrands OBA compliance setting to Ad badging, transparency, and reporting
DV360

These changes include a rebranding of the OBA compliance setting to Ad badging, transparency, and reporting, as well as the expansion of Google's About this Ad feature to all ad formats.

by Luis Espada
Display   -   Jan 24, 2024 Google News Showcase launches in Bulgaria
Google News Showcase Bulgaria

Google today announced the launch of its curated online news experience and licensing program, Google News Showcase, in Bulgaria.

by Luis Espada
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