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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Nov 02, 2023 Google updates its Healthcare and Medicines advertising policy
Google updates its Healthcare and Medicines advertising policy

Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.

Display   -   Nov 02, 2023 Google to allow promotion of telemedicine services in France
Google to allow promotion of telemedicine services in France

The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.

Display   -   Nov 02, 2023 Google Ads to complete transition to RTB for Apps as early as January 2024

Google Ads yesterday has provided further details on its shift towards real-time bidding auctions for apps. This transition, announced earlier this year, is set to redefine the way app advertising operates and is intended to benefit both advertisers and publishers.

by Luis Espada
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Display   -   Nov 02, 2023 Google Ads to complete transition to RTB for Apps as early as January 2024

Google Ads yesterday has provided further details on its shift towards real-time bidding auctions for apps. This transition, announced earlier this year, is set to redefine the way app advertising operates and is intended to benefit both advertisers and publishers.

by Luis Espada
Display   -   Nov 02, 2023 Google updates its Healthcare and Medicines advertising policy
Google updates its Healthcare and Medicines advertising policy

Google yesterday has revealed a series of updates to its Healthcare and Medicines advertising policy. These changes, which were announced today, will affect advertisers worldwide and are set to come into effect soon.

by Luis Espada
Display   -   Nov 02, 2023 Google to allow promotion of telemedicine services in France
Google to allow promotion of telemedicine services in France

The update, set to be enforced from October 10, 2023, will allow LegitScript-certified telemedicine providers to promote their services in France, marking a pivotal moment in the provision of virtual healthcare.

by Luis Espada
Search   -   Nov 01, 2023 Microsoft Advertising becomes available to clients in mainland China
China

Microsoft Advertising and InMobi yesterday announced the expansion of their collaboration to to clients in Mainland China. Marketers in China will now be able to use search and native display features of Microsoft Advertising via InMobi.

by Luis Espada
Display   -   Oct 30, 2023 Google to deprecate Win/Loss Report Dimensions and Bidding Insights Tool in DV360
DV360

Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.

by Luis Espada
Display   -   Oct 29, 2023 Google Ads to require certified Click Trackers
Google Ads

Google this week announced it will begin fully enforcing its requirement for advertisers using click trackers to use certified click trackers.

by Luis Espada
Display   -   Oct 28, 2023 Google AdSense now lets publishers control Vignette ad frequency
Frequency control vignette ads

Google AdSense this week announced the roll out of new frequency controls for vignette ads in Auto ads. This FC (frequency control) gives publishers more control over how often vignette ads are shown to their users.

by Luis Espada
Display   -   Oct 28, 2023 Microsoft launches pubCenter, a Google competitor for small publishers
Microsoft pubCenter

Microsoft this week announced the launch of pubCenter, a new ad platform designed for small publishers monetize their websites. A competitor of Google AdSense.

by Luis Espada
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