Display - PPC Land (Page 128)

Display - Jul 31, 2021 Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals

Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.

by Luis Espada

Display - Jul 31, 2021 Google launches Audience Explorer, an insights tool for first-party data

Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.

by Luis Espada

Display - Jul 30, 2021 Google to upgrade Active View metrics in CM and DV360

Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.

by Luis Espada

Retail - Jul 28, 2021 Taboola buys Connexity for $800 million

Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.

by Luis Espada

Display - Jul 23, 2021 Native ads network Outbrain goes public today

Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.

by Luis Espada

Display - Jul 19, 2021 Google releases a new ad code in AdSense

Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.

by Luis Espada

Display - Jul 19, 2021 TuneIn taps TripleLift for native and video

TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

by Luis Espada

Display - Jul 19, 2021 Taboola News grows over 270 percent year-over-year through OEM partnerships

Taboola News is now reaching 500 million daily active users in over 80 countries

by Luis Espada