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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display   -   Jun 06, 2020 Digital ad spend to decrease 5.5% in Europe this year
Digital ad spend Europe

IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.

Display   -   Jun 05, 2020 The Trade Desk partners with ZALORA to offer ad attribution
The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.

kids
Display   -   Jun 06, 2020 WPP partners with SuperAwesome to support brands on how to engage with kids

WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.

by Luis Espada
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Display   -   Jun 06, 2020 WPP partners with SuperAwesome to support brands on how to engage with kids
kids

WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.

by Luis Espada
Display   -   Jun 06, 2020 Digital ad spend to decrease 5.5% in Europe this year
Digital ad spend Europe

IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.

by Luis Espada
Display   -   Jun 05, 2020 The Trade Desk partners with ZALORA to offer ad attribution
The Trade Desk partners with ZALORA to offer ad attribution

ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.

by Luis Espada
Display   -   Jun 05, 2020 MediaMath reportedly actively looking for a buyer
MediaMath reportedly actively looking for a buyer

MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.

by Luis Espada
Display   -   Jun 04, 2020 Google updates Display & Video 360 API v1
Display & Video 360

Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.

by Luis Espada
Display   -   Jun 01, 2020 Google to support sellers.json in Google Ad Manager
sellers.json

Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.

by Luis Espada
Display   -   Jun 01, 2020 Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss
DV360

Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.

by Luis Espada
Display   -   May 31, 2020 Google rolls out Discovery Ads globally
Discovery Ads

Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.

by Luis Espada
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