The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.
PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.
Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.
Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P
This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.