Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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Display - Dec 07, 2025 Display retargeting CPMs surge 11% as early holiday shopping intensifies

Display retargeting CPMs surge 11% in Q4 2025 compared to 2024, AdRoll data shows early holiday impact.

AdRoll reports retargeting costs jumped 11% year-over-year in Q4 2025 as brands competed for early holiday demand amid economic uncertainty and K-shaped spending patterns.

by Luis Rijo

Video - Dec 06, 2025 IAB Tech Lab releases Deals API to streamline programmatic transactions

IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.

by Luis Rijo

Display - Dec 03, 2025 AppsFlyer index shows AppLovin, TikTok closing gap with market leaders

AppsFlyer 2025 Performance Index rankings showing Google Ads and Apple Ads leading mobile platforms

AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.

by Luis Rijo

Search - Dec 02, 2025 Google bans horse racing aggregator ads in United States effective December 1

Google blocks horse racing aggregator ads while warning icon alerts advertisers.

Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.

by Luis Rijo

Video - Dec 01, 2025 Nearly 89% of Japanese consumers regularly engage with ad-supported media

Japanese consumers engage with streaming, gaming, and audio across all dayparts, peaking 5-9pm at 92% activity.

Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.

by Luis Rijo

Display - Nov 30, 2025 Azerion maintains EU political advertising as major platforms exit

Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.

by Luis Rijo

Display - Nov 30, 2025 Google adds policy insight tools to AdSense reporting on June 27

Confirmed Click status breakdown showing Applied and Not applied values in AdSense reporting interface

Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.

by Luis Rijo

Display - Nov 30, 2025 IAB Australia releases affiliate program compliance framework

IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.

by Luis Rijo

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