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Marketing News   -   Mar 26, 2018 GDPR: Google changes the consent policy in European Union

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

Marketing News   -   Jan 24, 2018 Outstream video ads are earning 8.9x higher CPMs compared to standard banners

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

Video   -   Apr 19, 2018 Outstream video format now available on Adwords

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube

by Luis Rijo
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Video   -   Apr 19, 2018 Outstream video format now available on Adwords

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory. It is more than Outstream, as combines video with native elements like a title and a description. In Adwords, outstream works exclusively in mobile environments (app and web) and is limited to Google/Youtube

by Luis Rijo
Marketing News   -   Mar 26, 2018 GDPR: Google changes the consent policy in European Union

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

by Luis Rijo
Marketing News   -   Jan 24, 2018 Outstream video ads are earning 8.9x higher CPMs compared to standard banners

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

by Luis Rijo
Marketing News   -   Dec 01, 2017 Over 100,000 domains are using Ads.txt

Google just announced yesterday that over 100,000 ads.txt files have been published, 750 of the comScore 2,000 have ads.txt files and over 50% of inventory seen by DBM comes from domains with ads.txt files. Since 8th November, DoubleClick Bid Manager and AdWords are not buying

by Luis Rijo
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