Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Google clarifies lazy loading SEO impact in Search Off the Record episode

Google Search team experts explain lazy loading implementation, Core Web Vitals effects, and indexing implications for website performance optimization.

Data

Google proposal threatens government RSS feeds across multiple agencies

Mason Freed's XSLT removal initiative would break RSS display on United States Congress, National Weather Service, and European Parliament websites.

Data

German court clarifies data protection officer consultation limits

German appeals court defines GDPR data protection officer obligations, ruling DPOs provide advisory support not specific data processing disclosures for individuals.

Data

Google targets RSS feeds in new XSLT removal proposal

Google's Mason Freed proposes eliminating XSLT browser support, directly threatening RSS feed display and podcast industry infrastructure that relies on XML styling for content distribution.

AI

Digital competition expert outlines four key priority areas for 2025-2026

Digital and competition expert Dr. Christophe Carugati releases comprehensive outlook identifying artificial intelligence, digital competition regimes, digital mergers and competitiveness.

Data

Brand strategist releases evidence-based guide to brand associations

Marketing expert Ulli Appelbaum launches comprehensive book on brain-based brand building techniques with scientific foundations.

Data

Former Meta employee alleges artificial ROAS inflation for Shops ads

Meta allegedly counted shipping fees as revenue and subsidized bids to boost ecommerce ad performance, according to former product manager's employment tribunal filing.

Data

Google tracking specialist releases solution for Safari URL parameter stripping concerns

A marketing professional has developed a Google Tag Manager template to address potential Google Ads tracking disruptions in Safari browsers, offering advertisers a proactive approach to conversion attribution challenges.

Data

OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting

OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.

Data Featured

Australia proposes dual track privacy compliance for digital advertisers

Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.

Video

Nielsen secures two-year TV measurement extension in New Zealand

Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.

Data

Austrian court rules "Pay or Okay" model illegal for DerStandard newspaper

The Austrian Federal Administrative Court has confirmed that the "Pay or Okay" consent model violates European data protection laws, delivering a significant ruling against leading newspaper DerStandard.at on August 18, 2025.

Data

W3C streamlines web standards process with major document updates

W3C removes Proposed Recommendation phase and introduces Charter Refinement to simplify standards development while maintaining quality controls.

Data

Austrian court mandates greater transparency in automated credit decisions

Company must disclose meaningful details about algorithmic logic after Federal Administrative Court rules on a GDPR violation.

Data

New privacy tech could reshape digital marketing data use

OECD research reveals how privacy-enhancing technologies help marketers process customer data while meeting strict regulations, but challenges remain for widespread adoption.

Data

Dentsu cuts 3,400 jobs globally as international struggles intensify

Major advertising group eliminates 8% of international workforce after recording substantial impairment losses following earnings announcement on August 14.

Data

NextDNS introduces DNS-level bypass for age verification systems

NextDNS launched DNS-level age verification bypass on August 16, 2025, using geo-spoofing technology to help users avoid uploading government IDs to websites requiring age checks.

Video

PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams

Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.

Data

Consumer app marketers see 214% ROAS boost beyond Google and Meta

New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.

Data

Match Group settles FTC charges for $14 million over deceptive dating practices

Match Group agrees to $14 million settlement resolving FTC charges of deceptive advertising and billing practices on Match.com platform.

Data

Meta announces agentic solution for data warehouse security and access

Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.

Data

Looker Studio adds background colors for bar and column chart labels

Background color options for data labels enhance chart readability in latest visualization platform update.

Data

Meta deprecates additional Page Insights API metrics from November 15

Major API changes affect marketing measurement as platform continues alignment with Meta Business Suite.

AI

German court confirms Meta AI training includes children's data despite protections

Schleswig-Holstein ruling acknowledges Meta's AI models process minors' personal information through public posts, highlighting failures in data protection measures for vulnerable populations.

Data

Nielsen launches Connected TV intelligence for Australia's advertising market

Nielsen announces Q4 2025 launch of Ad Intel CTV in Australia, bringing competitive intelligence to streaming platforms for marketers analyzing spend.