What metrics can you analyze when you run advertising campaigns on Youtube (via Adwords or DBM)? See here the reportable metrics when you do a TrueView campaign: Generic Metrics Impressions See the definition for impressions here. Clicks (TrueView) The number of clicks on the ad on the TrueView ad. The

Since this month, Google expanded the matching data from emails only to addresses and phone numbers, on AdWords Customer Match. Google Customer Match is only available on Search, Shopping, YouTube, and Gmail, not being available on GDN (Google Display Network). With the CRM data (Phones, Email Addresses, Home/Work Addresses)

Google published today a holiday season guide for publishers using Adsense. Google says that Christmas last year was a "record-breaker" and this "season is expected to grow even more." Almost 22 Billion dollars in ad spend during last year, according to IAB, with an increased share

Yesterday, Salesforce and Google announced a new partnership, at Dreamforce. An integration that will allow connecting CRM and offline data into online, via Google Analytics 360. The integration will be available "beginning of 2018": * Sales data from Sales Cloud will be available in Analytics 360 for use in

Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach." Google says that "YouTube’s extensive capabilities and complexities are numerous." And the

The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, "that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner

A Study released by Comscore, called The 2017 U.S. Mobile App Report, reveals that 50% of the time of the US users is spent on the Smartphone Apps. 34% is spent on Desktop, 7% on Tablet App, 7% on Mobile web, and 2% on Tablet Web. The time spent

Noticed first by Aaron Bradley, and reported on Search Engine Roundtable. Google has a new policy for the Reviews in Google Schemas: "Profanity and vulgar language are prohibited." Google doesn´t allow anymore the inclusion of reviews that contain vulgar or profane language.