How To - PPC Land

How to measure in-store visits from AdWords?

In AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on the Google Display Network (GDN). This allows advertisers to optimize their campaigns, keywords, devices, audiences and contextual (topics) targeting that drive more visits to the local businesses. In-Store visit conversions also bring insights on

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What are personalised ads?

When advertisers use remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location as targeting, the ads shown to the users are personalised ads. On Google there are 5 tartgetings types (None, Placement, Run of Network, Contextual and Personalised). Normally the Personalised targeting has higher CPM'

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What is the length of snippets in Google search results?

The length of snippets is dynamic, confirmed Google. The clarification come yesterday, by Danny Sullivan on Twitter, and reported by Search Engine Roundtable. Historically, Google had a limit of 165 characters in snippets (meta descriptions), but in the end of November 2017, beginning of December 2017, the snippets were updated

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Internationalization: How to discover new markets with Market Finder?

Google is recommending publishers to do content in other languages for years. When there is a gap on a language there is an opportunity for publishers. Last year Google launched a new tool to help businesses and publishers to discover new markets to growth. It´s Market Finder. On Google´

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Adwords: How to see the version history of the ads?

On Adwords, advertisers can´t really edit ads. When advertisers edit an ad and save it, Adwords create a new version of the ad. Version history of the ads lets advertisers go back and see previous versions of the ad, as well as data on how those ads performed. Version

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How to create Bing Shopping Campaigns with Bing Merchant Center and a product feed?

Advertisers need a Bing Merchant Center store to do Bing Shopping Campaigns. Bing Shopping Campaigns allow advertisers to use Product Ads. The Product Ads are then created from the content of the Merchant Center catalogs, including custom images, promotional text, price, and other details. The Bing Merchant Center is created

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Videos about how to use Header Bidding published by AppNexus

AppNexus, the owner of the project Prebid, published 12 videos about Header Bidding. According to AppNexus "over 73% of sites in Alexa.com’s top 1,000 employing some kind of header bidding setup." The videos cover most of the questions that publishers have when they began the

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Seo Audit now available on Google Chrome via Lighthouse

Google introduced this year an SEO audit category to the Lighthouse Chrome Extension. According to Google, the SEO audit category within Lighthouse "enables developers and webmasters to run a basic SEO health-check for any web page that identifies potential areas for improvement. Lighthouse runs locally in the Chrome browser,

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How to use Smart Goals in Google Analytics

Smart Goals are implicit conversions detected automatically. Google Analytics examine dozens of signals about the website sessions to determine which of those are most likely to result in conversions. Smart Goals are the approximately the top 5% of your website traffic. The requirements to have Smart Goals are more than

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Facebook Ads Manager for excel

In Facebook Ads Manager, advertisers can use Excel, by exporting the ad performance data from Ads Manager or from the Office Store. Facebook Ads Manager for Excel is compatible with Excel 2016 on Windows and Mac or Excel Online. With Facebook Ads Messenger for Excel advertisers can download performance data

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Facebook Ads Manager

Facebook Ads Manager is a tool where advertisers can create and manage Facebook ads. Advertisers can edit, delete, pause or resume ads, set up Facebook ad campaigns, create new ad sets, and ads, manage Facebook ad bids, target different audiences, optimize ad campaigns, keep track of campaigns’ performance and reports,

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How to do B2B Marketing with video

Video is one of the most effective ways to drive sales for B2B marketers. It introduces confidence in B2B marketing and can help to drive more leads and help the business grow. According to a study of Google/Millward Brown Digital, Online video is the content with the most growth.

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The best Parental Control App for android or iphone

Many parents look for an app for parental control, for Android or for iPhone. There is the option to have a free parental control app, but for a price, parents can have the best parental control app. Why use Netsanity as an alternative to Google’s parental control app for

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8 things to know before buying video ads

Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done. Video Ad In advertising, content is the most important piece of a marketing campaign.

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10 things to know before buying video ads

Thinking of doing a video campaign? Here are some tips you should consider before you even start. A video campaign has an influence on performance if the content, the reach, and the impact is well done. Video Ad In advertising, content is the most important piece of a marketing campaign.

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Amazon Video

If you are a publisher and you want to diversify the platforms where you distribute your video, Amazon Video Direct can be a good way to do it. Amazon, like Youtube, allows video monetization. For monetization on Amazon, Publishers need to have a United States, Japan or European Union bank

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How to use Adwords Editor

To download Adwords Editor visit this page; Adwords Editor runs in the operative systems Windows and MacOS and is for free, a downloadable application for managing AdWords campaigns. After downloading the application, install it. Here the view when there are no downloaded accounts: Click on the button ADD and sign

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How to measure Wordpress Search on Google Analytics?

If you have Google Analytics implemented on your WordPress site or blog, you might want to know what users are searching on your website. With Google Analytics you can see what are the keywords that users are searching. When users search on WordPress, the URL have this S ppc.land/

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How to use Visibility trigger on Google Tag Manager

Since this year, Google Tag Manager has a new trigger called Element Visibility. This Trigger can be used to fire tracking events in specific areas of your website when users are viewing specific areas. So you can forget how to track scrolling with Google Analytics, as now we can track

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Should a website without programmatic ads or without ads have ads.txt?

The answer is yes, to avoid domain spoofing.

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Ads.txt validator

The implementation of ads.txt works like the robots.txt. It is a text file hosted in the main directory of the domain that informs the ad tech and programmatic buyers about the vendors authorized to sell advertisement on that domain. Here the example of the ads.txt of ppc.

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The must-have browser extensions for programmatic

The DSPs and Adtech providers are constantly building tools to help advertisers and publishers, so they have the best setup on their campaigns, regarding tracking or ad placement implementations. If you use Adwords, Bing, Doubleclick, Appnexus, Google Analytics, Adform, Mediamath or another ad tool, these add-ons for Chrome, Safari or

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10 Copywriting Hacks for Text Ads on Adwords

The company LXRGuide just published a whitepaper that reveals 10 hacks to boost the performance of the text ads on Adwords. Know here the hacks: 1. Add an exclamation mark to the end of the ad. 2. Test SEM ads. 3. Add /official-site to the display url. 4. Add sitelinks

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Programmatic Optimization

On the article optimize a programmatic campaign in Open RTB we went to the factors that can influence the performance of the marketing campaign. Here the ones that can have a big impact: Creative Size/Creative Type; Ad Position; Country/City/Postal Codes; Day Party; Frequency; Recency; Bidding; Inventory/Sellers/

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Clicks vs Sessions on Google Analytics

What is the difference between Clicks and Sessions? Why there are discrepancies on Google Analytics on these dimensions? Normally you will have much more clicks than sessions, but there is a simple reason for this: these metrics are different. Click is the most basic metric. When a user clicks on