How To

In AdWords, advertisers can track store visits from the Display Network campaigns, on ads served on the Google Display Network (GDN). This allows advertisers to optimize their campaigns, keywords, devices, audiences and contextual (topics) targeting that drive more visits to the local businesses. In-Store visit conversions also bring insights on

When advertisers use remarketing, affinity audiences, custom affinity audiences, in-market audiences, similar audiences, demographic and location as targeting, the ads shown to the users are personalised ads. On Google there are 5 tartgetings types (None, Placement, Run of Network, Contextual and Personalised). Normally the Personalised targeting has higher CPM'

The length of snippets is dynamic, confirmed Google. The clarification come yesterday, by Danny Sullivan on Twitter, and reported by Search Engine Roundtable. Historically, Google had a limit of 165 characters in snippets (meta descriptions), but in the end of November 2017, beginning of December 2017, the snippets were updated

Google is recommending publishers to do content in other languages for years. When there is a gap on a language there is an opportunity for publishers. Last year Google launched a new tool to help businesses and publishers to discover new markets to growth. It´s Market Finder. On Google´

On Adwords, advertisers can´t really edit ads. When advertisers edit an ad and save it, Adwords create a new version of the ad. Version history of the ads lets advertisers go back and see previous versions of the ad, as well as data on how those ads performed. Version

Advertisers need a Bing Merchant Center store to do Bing Shopping Campaigns. Bing Shopping Campaigns allow advertisers to use Product Ads. The Product Ads are then created from the content of the Merchant Center catalogs, including custom images, promotional text, price, and other details. The Bing Merchant Center is created

AppNexus, the owner of the project Prebid, published 12 videos about Header Bidding. According to AppNexus "over 73% of sites in Alexa.com’s top 1,000 employing some kind of header bidding setup." The videos cover most of the questions that publishers have when they began the

Google introduced this year an SEO audit category to the Lighthouse Chrome Extension. According to Google, the SEO audit category within Lighthouse "enables developers and webmasters to run a basic SEO health-check for any web page that identifies potential areas for improvement. Lighthouse runs locally in the Chrome browser,