Lotame announced last week - 9 February - the creation of Precision Audiences: data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. According to Lotame, first-to-market from this line is the Precision Demographic Audiences, segments based on age and gender. Barry Levine, at Martech, wrote that

Lotame announced last month that it has extended, through 2021, the partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers up-to-date viewing data from millions of smart TVs. Inscape, which manages a growing footprint of nearly 8 million active, Internet connected-VIZIO TVs, is the largest single source

Digital Element announced this week that Yonnic GmbH is using NetAcuity technology to boost targeting efficiency for its clients. By incorporating Digital Element’s NetAcuity data into its solution, Yonnic is able to upgrade its geographical targeting to provide the most accurate solution to its clients. Adding additional IP intelligence