Marketing News

Outlook for Data 2018: Study shows ongoing rise in spending on audience data

According to a research report Outlook for Data 2018, released this month, by the Interactive Advertising Bureau (IAB) and research and consulting firm Winterberry Group, 60 percent of marketers, publishers, and tech developers stated that their organizations spent more on data in 2017 than 2016—and an even greater majority

Marketing News

Xaxis recommends keyword blocking to ensure brand safety, not having to exclude news environments

Yesterday, Xaxis recommended the use of keyword blocking as a better solution to guarantee brand safety when buying programmatic advertising. Keyword blocking allows "advertisers to stay in premium news environments while avoiding unsafe content." Jade Juma, Manager of Automated Trading at Xaxis, wrote that "instead of omitting

Marketing News

AdColony says is now full compatible with IAS, DoubleVerify and MOAT

AdColony today announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony said today that "is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will

Marketing News

Smart Programmatic Guaranteed is now integrated with DBM

Last week, Smart announced the integration with the DSP from Google, DoubleClick Bid Manager (DBM). Publishers using Smart can now use the platform to offer programmatic guaranteed to advertisers using DBM. According to Smart, Programmatic Guaranteed enables buyers to book deals with Smart’s premium publishers, between Smart RTB+ and

Audio

AppNexus had a 230% annual growth rate on video spend

Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%

Marketing News

Lotame Precision Audiences are using machine learning to get more reach

Lotame announced last week - 9 February - the creation of Precision Audiences: data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. According to Lotame, first-to-market from this line is the Precision Demographic Audiences, segments based on age and gender. Barry Levine, at Martech, wrote that

Marketing News

Torrey La Grange is the new Chief Talent Officer at Omnicom

Omnicom announced today the appointment of Torrey La Grange to the newly created position of Chief Talent Officer of its Global Client Leaders (GCL) group. The GCL group is comprised of client leaders responsible for overseeing Omnicom's top global accounts. According to Omnicom, Torrey will be working closely

Marketing News

AppNexus: Antoinette Hamilton is the new Vice President of Diversity, Inclusion and Community Experience

AppNexus today announced the appointment of Antoinette Hamilton to the role of Vice President, Diversity, Inclusion and Community Experience. This is a new position in AppNexus. As Vice President, Diversity, Inclusion and Community Experience, Hamilton leads the strategy for diversity and inclusion initiatives across AppNexus' global community, ensuring alignment

Marketing News

McCann Paris wins L'Oréal's global VICHY Cosmetics account

McCann Paris won the global advertising and marketing communications account for VICHY, the skincare and beauty brand that is part of L'Oréal's Active Cosmetics Division, McCann Paris announced today. McCann Paris says that will focus on a new global communication platform that will be rolled out

Connected TV

Brandzooka creates a self service ad platform for connected TV in a "disruption of the media monopoly"

Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for TV advertising in favor of targeted programmatic buys for the same placements starting at an industry-changing price point of $35. "This is what wholesale market disruption of the media

Marketing News

AMP story: The new Accelerated Mobile Pages (AMP) format

AMP Story is the new AMP format and it was today announced by Google, in the AMP Conference in Amsterdam, Europe. AMP Stories allows publishers to create Accelerated Mobile Pages (AMP) in a multi-page story by using the amp-story component, to create visual effects with multiple layers in a page,

Marketing News

GroupM is acquiring a majority stake of The Glitch, a digital creative agency in India

GroupM has agreed to acquire a majority stake in The Glitch, a digital creative agency in India, WPP announced yesterday. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce,

Marketing News

Video Player Bidding from SpotX will become available to JW Player publishers

JW Player today announced the integration of the Video Player Bidding from SpotX in their platform. SpotX will be JW Player exclusive partner for 12 months. According to JW Player, Video Player Bidding was built for digital video to greatly reduce latency and improve monetization with just one click. The

Marketing News

Google is helping Wordpress to increase the performance of the CMS

Last year, Google participated at WordCamp US 2017, and was one of the sponsors of the event. The participation was focused on the performance of Wordpress. "Our goal was to engage with the WordPress community and start a discussion around the performance of the WordPress ecosystem," wrote Alberto

Marketing News

Getty Images and Google form partnership in a multi-year global licensing partnership

Getty Images and Google announced an agreement last week that includes a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services. “This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn

Marketing News

Shopping: Bing is now showing deals and coupons on search

Starting this month, Bing is showing shopping deals for users that search for coupons or discounts. "Everyone appreciates a good deal," says Bing, and "that’s why Bing is looking for more ways to help users to save money." Users can now use Bing to search

Marketing News

IMA SDK no longer supports iOS 8 and below

Google today announced that the version 3.7.0 of the IMA iOS SDK no longer supports iOS 8. Google says "will stop providing forum support and bug fixes for iOS IMA SDK issues specifically related to iOS 8 and below." Google will not break compatibility with iOS

Marketing News

Google will update DCM metrics on Reach Report

Beginning the week of February 20, Google is updating the metrics on the reach report in DCM (Doubleclick adserver). According to Google, "a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These

DOOH

IAB launched a metrics glossary for DOOH (Digital Out-Of-Home)

IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms. IAB says the metrics glossary was made with the purpose of "making it efficient for agencies

Marketing News

Goldman Sachs Technology and Internet Conference 2018: How to watch?

From February 13 to February 15, Goldman Sachs is organizing the Goldman Sachs Technology and Internet Conference 2018. People all around the world can see via webcast here. See here the companies with a scheduled presentation: Tuesday, February 13, 2018 eBay Inc, Alphabet, Alarm.com, Twitter, Citrix Systems, Inc., Corning

Marketing News

Adform uses 51Degrees for device detection on RTB

Adform announced this week that has extended the agreement with device detection provider 51Degrees. Adform says that "clients now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side header bidding grows, this is even

Marketing News

Smartclip is being merged with SpotX during the course of 2018

SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue

Marketing News

Amazon created the Polly plugin to transform text into voice on Wordpress

Amazon launched 3 days ago a new plugin for Wordpress, the most popular Content Manager System (CMS) in the world. The new plugin is called Amazon Polly and is a service that turns text into lifelike speech. The plugin was designed by Amazon's AWS team and by WP

Marketing News

Header Bidding for Apps: MoPub Advanced Bidding is now in alpha for selected publishers

Mopub launched this year an alpha called MoPub Advanced Bidding. MoPub Advanced Bidding is an "answer to header bidding for mobile app" and according to MoPub, "is now in closed-alpha with a few select publishers." MoPub Advanced Bidding "will allow ad networks to bid alongside

Marketing News

Programmatic 360: Automation Decoded: IAB launched a new training program for digital media buyers and sellers

IAB this month launched a new training program for digital media buyers and sellers called “Programmatic 360: Automation Decoded." The new training program was developed by industry authorities, from companies such as LiveRamp, CBS Interactive, and Pandora. According to IAB, "the course will provide detailed insights into the