Marketing News

The digital media consumption habits of Australians, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

Google announced today that Google Cloud Platform is ready for the GDPR. Suzanne Frey, Director, Security, Trust, & Privacy, Google Cloud, and Marc Crandall, Director of Data Protection and Compliance, Google Cloud, wrote that "Google Cloud customers can confidently use our services when the GDPR takes effect on May

Velostrata and Google signed an agreement this week where Google is acquiring the Israel-based Velostrata. Velostrata provides simple ways to migrate to the cloud. Velostrata's team will join Google's Tel Aviv office. Issy Ben-Shaul, CEO and Co-Founder of Velostrata, wrote that "after seeing enterprise customers

BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally, WPP announced this week. WPP says that "the decision is the culmination of a thorough competitive review process which began in mid 2017." WPP as a Team

On May 7, Google launched a new tab in DFP called EU user consent. Under the new tab there are ad technology provider controls. The controls that publishers select will take effect on 25 May. Google says that shortly AdSense and AdMob will also have controls. On DFP, Google has

This week, Google released a new version of Adwords Editor. Is the version 12.3 of AdWords Editor. The new version allows advertisers to View the search terms report, identify new keyword opportunities, and add them to the account; Use functions when setting search filters or creating custom rules; Create

Google and Temasek released a study (e-Conomy SEA Spotlight 2017) in December 2017 that concludes Southeast Asia is the fastest growing internet region in the world. Southeast Asia countries are Brunei Darussalam, Cambodia, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. According to the study, there are

Amazon last week announced the launch of .bot domains. Near at the same time as Google launched the .app domains. Randall Hunt, Senior Technical Evangelist at AWS, wrote that ".BOT, a new generic top-level domain (gTLD) is an identity for bots." Fitness bots, slack bots, e-commerce bots, and