Marketing News

Monetization: Google introduces stricter criteria on Youtube

Paul Muret, VP, Display, Video & Analytics at Google, announced today new stricter criteria policy for monetization on YouTube. Google is "making big changes to the process that determines which channels can run ads on YouTube." Previously, channels had to reach 10,000 total views to be eligible

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Yellow Pages is cutting 500 jobs in Canada

Yellow Pages, a Canadian digital media and marketing company, announced today a program to reduce spending in order to drive improvement in its key operating measure of EBITDA less capital expenditures. Yellow Pages will reduce its workforce by approximately 500 positions, representing close to 18% of its employees on a

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Marketo opens new office in Denver creating 200 new jobs

Marketo opened its newest office location in Denver, Colorado. This expansion is creating 200 jobs in the Mile High City. Marketo has plans to grow the Denver team to 500 by the end of this year, announced the marketing software company today. Marketo celebrated the grand opening on Saturday, January

Marketing News

Google Network will be expanded with 3 new submarine cables and Cloud with 5 new regions

Google announced today an investment of $30 billion dollars to improve the infrastructure, from data centers to subsea cables. Google is adding three new submarine cables and five new regions in the next 3 years. Google Cloud will open Netherlands and Montreal regions in the first quarter of 2018, followed

Marketing News

IAB: OpenDirect 2.0 available for public comment through March 12

This week, IAB Technology Laboratory released OpenDirect 2.0. The version 2.0 is an update that "will expand functionality within this vital transactional specification for premium automated guaranteed buying and selling," says IAB. This specification completes the OpenMedia specification stack by facilitating non-real-time bidding transactions. Available for

Marketing News

RTL Group acquires United Screens

RTL Group fully acquired United Screens, a multi-platform network (MPN) in the Nordic countries. The transaction was closed on 2 January 2018. RTL Group plans to invest SEK 25 million (€2.6 million) to fund the company’s growth plan across the Nordic region. United Screens was acquired for "

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More than half of marketers miss opportunity to boost brand effectiveness, says Kantar Millward Brown

More than half of marketers are missing opportunity to boost brand effectiveness by 57% by not getting their multichannel campaigns right, says Kantar Millward Brown. Kantar Millward Brown released today a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction study found that while the benefits

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Google My Business has now Videos

Since around 1 week ago, merchants can upload videos to Google My Business. The update was announced by Google 3 days ago. Google My Business supports videos up to 30 seconds in length. According to Allyson, Community Manager at Google, "videos will appear in the overview tab of the

Marketing News

Insurance Vertical: AXA and Tamedia on a partnership 50/50 with the site auto.ricardo.ch

Tamedia announced today an agreement with AXA Winterthur to join "forces, combining the capabilities of AXA Winterthur in the field of insurance, mobility, and financing and Tamedia’s know-how in classifieds and its market coverage." The partnership, reported by the German press, includes the website autoricardo.ch in

Marketing News

Rubicon Project updates the terms & conditions introducing confidentiality, "including pricing"

On January 10, Rubicon Project updated again the terms & conditions on the website. In September, the new terms & conditions introduced a new nondisclosure agreement, including pricing. From 7 confidential words in the previous terms, Rubicon has now 30 confidential works on the terms. "Confidential Information includes business

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AdSense Experiments: Google introduces Ad Session Length as new metric

Google Adsense rollout this week more experiment types and "a better understanding of how they impact earnings and users with some new updates." With the new experiment, Adsense publishers are now able to "know how the settings you experiment with impact your user experience." Publishers "

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Google Adsense publishers seeing low coverage in ad filling

This month, many publishers began the year with low coverage of ads on Adsense. An issue spotted by Barry Schwartz, on Search Engine Seroundtable. Publishers complain that AdSense ads aren't always displaying. Despite the high number of posts on the forum, Google did not reply to the messages.

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Google Assistant will be available on a car, phones, headphones and at home

Google is bringing Google Assistant to the maximum devices it can. Google Assistant is available on more than 400 million devices, but the Google has a higher ambition. Here Google Assistant plans for 2018: Auto: Starting this week in the U.S., the Assistant is coming to Android Auto (on

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Google unifies Android Pay and Google Wallet into Google Pay

Pali Bhat, VP of Product Management, Payments at Google announced this week the brand unification of Android Pay and Google Wallet into Google Pay. Google will bring "together all the different ways to pay with Google, including Android Pay and Google Wallet, into a single brand: Google Pay."

Marketing News

Mash Strategy in the UK aquired by WPP Group

WPP today announced that Kantar Consulting, the newly launched specialist growth consultancy within Kantar, has acquired Mash Strategy Limited ("Mash"), a London-based brand strategy and growth consultancy. Mash provides integrated consulting services covering growth strategy, insight, innovation and brand transformation. Clients include Johnson & Johnson, Samsung, Unilever, and

Marketing News

FYI (again) Mark Zuckerberg announces changes on the facebook algorithm

Mark Zuckerberg announced yesterday changes on the Facebook Newsfeed algorithm in a message titled "News Feed FYI: Bringing People Closer Together." The same action was announced already in 2016, by Lars Backstrom, VP Engineering at Facebook. Zuckerberg, CEO of Facebook, says that Facebook is now "making a

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Top 10 websites about bitcoin and blockchain

With so many Initial Coin Offerings (ICO) happening, advertising related to Bitcoin is surging. Publishers related with bitcoin and blockchain are also seeing a booming number of visits. The questions are: What are the best websites to advertise new coin offers? And what are the best sites to discover interested

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Sharethrough hires Dina Roman as its new CRO

Sharethrough announced today the addition of Dina Roman as its new Chief Revenue Officer (CRO), a veteran media executive with two decades of experience growing businesses at the nexus of content, advertising and technology with companies like IDG, Adap.tv and Brightcove. Sharethrough is one of the main native advertising

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Alexa now with cooking capabilities

Amazon announced this month the introduction of cooking capabilities as part of the Smart Home Skill API. Developers can now build skills to enable customers in the US to control their microwave ovens using Alexa. This is an addition to the smart home devices, like cameras, door locks, lights, entertainment

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SpotX announces video monetization integrated with Amazon Web Services

SpotX announced this week the interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. AWS Elemental MediaTailor is a personalization and monetization service that makes it easy to serve video with targeted ads to end users while maintaining broadcast

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WPP acquires creative agency BAR in Portugal

WPP announced today that it has acquired Bomtempo, Anahory & Ralha – Serviços Criativos, S.A. (“BAR”), an independent creative agency in Portugal. BAR will merge operations with Ogilvy & Mather Portugal, with the combined business trading as BAR Ogilvy. It will be managed by the founders of BAR: Jose Bomtempo,

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Retail trends for 2018

Yesterday, eMarketer revealed a study with the bets that retailers are placing in technology for 2018. The survey was done to respondents in North America and found out the first bet is to invest more in location-based marketing. The second bet of investment will be in machine learning, the third

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Mobile video: InMobi acquires AerServ for $90 Million

InMobi today announced the acquisition of AerServ for $90 million in cash and stock. According to a press release from InMobi, this acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform. With this investment, InMobi's video and programmatic business

Marketing News

Goodway projects more than 45% price increase for Mobile by next year

Goodway Group released a guide with projections for programmatic pricing for the coming year, predicting a moderate price increase of 1-3% annually for desktop display media in 2018. Mobile advertising, however, will be the main driver of digital’s price hike, growing nearly 4% month-over-month with an expected overall price

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D-Link expands range of Google Assistant on some products

D-Link today announced that its mydlink DCS-8000LH HD Mini Wi-Fi Camera, DCS-8100LH HD Wi-Fi Camera, DSP-W115 Wi-Fi Smart Plug, and DSP-W245 mydlink Wi-Fi Power Strip will work with the Google Assistant by the end of the month. Users can ask the Google Assistant to show their camera's live